Hennessy Black Marked its One Year Anniversary at DJ Cassidy's Star-Studded 30th Birthday Party

The 'Done Different' blend of cognac celebrated its first milestone with world renowned Deejay on board the iconic Intrepid in New York City

Jul 07, 2011, 12:53 ET from Hennessy

NEW YORK, July 7, 2011 /PRNewswire/ -- Hennessy, the number one selling cognac in the world, celebrated the one year anniversary of Hennessy Black, the brand's first major product introduction in the United States after almost 50 years. Staying true to the nightlife spirit of Hennessy Black, the momentous occasion was celebrated with DJ Cassidy, known for throwing an epic annual birthday party, as he hosted his 30th bash in NYC.

(Photo: http://photos.prnewswire.com/prnh/20110707/NY31640 )

"Hennessy Black is a brand that fits into my world of social and high-energy occasions. Because we both had reasons to celebrate, it just made sense to do it together this year," said DJ Cassidy. "I was thrilled to share the energetic, mysterious and intriguing Hennessy Black experience with my guests during the party."

Last night's star-studded event included sounds from some of the hottest musical talents including Hennessy Black DJ Samantha Ronson, Q-Tip, an impromptu performance by Swizz Beatz, and a surprise reunion show by New Edition, led by front man, Bobby Brown. Notable celebrity guests including Carmelo Anthony, Kristie Alley, Russell Simmons, Adrienne Bailon and Doug E. Fresh joined in the celebration as well.

Since its launch, Hennessy Black has been touted as the 'Done Different' cognac with a presence at the hottest parties and events nationwide. Often regarded for its smooth taste and versatility, this unique marquee has helped to transition the Hennessy brand from being enjoyed as a sipping drink alone to being the main ingredient in a variety of mixed drinks, similar to tequila and vodka.

"We are excited to mark the one year anniversary of Hennessy Black in such a big way. Last year when it launched nationwide, we had hopes that it would be a huge success, and one year later, this product line extension has far surpassed our goals," said Billy Paretti, Vice President of Marketing at Moet Hennessy USA. "Not only was this a celebration of our success thus far, but the launch of an even better year to come."

Packaged in a sleek, bold, black bottle, Hennessy Black is a versatile blend of 35 to 45 unique, pale and gold colored eaux-de-vie selected for their elegant floral characteristics. Hennessy Black's gentler wood influence results in a lighter and fresher expression of Hennessy cognac creating a distinctively smooth cognac with surprising finesse, balance and floral notes.

Hennessy Black is available at the top bars and nightclubs nationwide. The suggested retail price per 750ml bottle is $39.99.

For more information on Hennessy Black, visit WWW.HENNESSYBLACK.COM.

About Hennessy

Hennessy is imported and distributed in the U.S. by Moet Hennessy USA and is a subsidiary of LVMH (Moet Hennessy-Louis Vuitton). Hennessy distills, ages and blends a full range of marques, including Hennessy V.S, Privilege V.S.O.P, Hennessy Black, X.O, Paradis and Richard Hennessy.

About DJ Cassidy

DJ Cassidy is the most sought-after deejay in the world. His eclectic client roster reads like a who's-who of the entertainment industry including some of the biggest names in music, fashion, film, television, media and nightlife. Cassidy's list of personal clients includes President Barack Obama, Oprah Winfrey, Diddy, Jay-Z, Beyonce, Jennifer Lopez, Marc Anthony, Kanye West, Naomi Campbell, Russell Simmons, Mary J. Blige, and Tommy Hilfiger.  www.djcassidy.com

SOURCE Hennessy