Henning to Lead Dormeo Octaspring North American Retail Launch

LONDON, March 21, 2012 /PRNewswire/ --

Eminent US mattress industry professional, Chris Henning, has joined Studio Moderna, the leading European Direct Marketing conglomerate, as President of North America for their Dormeo Octaspring mattress brand.

Henning is an industry executive with 25 years of experience and a strong resume of proven success in numerous leadership roles. He said of his appointment, "I was drawn to Octaspring because the product is so sensational. Its patented foam spring technology and plush finish is uniquely different from anything else that's on the market and is absolutely ideal for the growing specialty mattress sector. Given the changes that are occurring in our industry, the timing could not be more fitting to bring the fantastic Octaspring line to the attention of North American retailers and consumers via our multi-million dollar TV and multi-channel marketing activities."

Most recently Henning was with King Koil in an executive role for their licensing company in Chicago Illinois. Prior to that he was President of U.S. Sales for Kingsdown and President of Retail for Tempur-Pedic.

Basing the company in Dallas, Texas, he will report to Kym Bramm, CEO of Studio Moderna Brands International. Says Bramm, "Dormeo is already a leading mattress brand in Europe and Asia and we now look forward to introducing the Dormeo Octaspring brand to the North American consumer through Henning's leadership. The synergies are perfect. We are specialists in creating brand awareness through television and other forms of direct marketing and Henning is the expert we need to ensure the success of the brand at retail."

Notes to Editors:

About the Dormeo Octaspring

A Breakthrough in Mattress Technology

Octaspring's individual Memory Foam Springs work together to form the core of the revolutionary new Octaspring mattress. These eight-pillared, breathable honeycomb structures work in harmony to create perfect cradling support for the body, with a constant cooling airflow spread throughout. Octaspring is a patented new technology manufactured in Belgium. http://octaspring.co.uk

About Dormeo

Dormeo has been designing and manufacturing memory foam mattresses for more than 10 years, promoting the benefits of health, comfort and a good night's sleep. http://dormeo-international.com

About Studio Moderna

Studio Moderna, founded in 1992, is the leading direct marketing, multichannel and e-commerce company in Central & Eastern Europe with operations in 21 different countries. It also sells its own proprietary brands around the world. http://studio-moderna.com

SOURCE Studio Moderna