Hensley Beverage Company Expands 'Real Mexican Beer' Brands Presence, Day of the Dead & Mexicali, in Arizona

Drinks Americas' (OTC: DKAM) 'Real Mexican Beer' Mission Continues

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Drinks Americas

Apr 14, 2014, 07:30 ET

LOS ANGELES, April 14 , 2014 /PRNewswire/ -- Drinks Americas (OTC: DKAM; "Drinks Americas" or the "Company"), the exclusive United States broker for leading premium authentic Mexican beers currently present in over 34 states, today is pleased to announce that leading Arizona distributor, Hensley Beverage Company, has agreed to take on the Company's increasingly popular authentic Mexican Day of the Dead Craft Beer and Mexicali, and incorporate the brand into their key accounts across the state.

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Drinks Americas Holdings (OTN: DKAM) a leading U.S. broker for authentic Mexican beer proves to be right on trend with Day of the Dead Craft Beer. Just seven months ago DKAM decided to focus resources on the growing category of specialty craft beer and within that short period of time they are now available in over 20 U.S. chain retailers such as CostPlus World Market, Walgreens, Sprouts, Total Wines, represented by over 40 distributors and in popular restaurant chains making Day of the Dead Craft Beer available in over 32 states. This positive and fast response is a trueindicator they are the right brand at the right time and momentum is gaining for Drinks Americas (OTN: DKAM). (PRNewsFoto/Drinks Americas Holdings, Ltd.) (PRNewsFoto/DRINKS AMERICAS HOLDINGS_ LTD_)
Drinks Americas Holdings (OTN: DKAM) a leading U.S. broker for authentic Mexican beer proves to be right on trend with Day of the Dead Craft Beer. Just seven months ago DKAM decided to focus resources on the growing category of specialty craft beer and within that short period of time they are now available in over 20 U.S. chain retailers such as CostPlus World Market, Walgreens, Sprouts, Total Wines, represented by over 40 distributors and in popular restaurant chains making Day of the Dead Craft Beer available in over 32 states. This positive and fast response is a trueindicator they are the right brand at the right time and momentum is gaining for Drinks Americas (OTN: DKAM). (PRNewsFoto/Drinks Americas Holdings, Ltd.) (PRNewsFoto/DRINKS AMERICAS HOLDINGS_ LTD_)

Founded in 1955, Hensley Beverage Company is Arizona's leading distributor of beer, fine wine, and non-alcoholic beverages and snacks. With a proprietary service fleet of more than 600 vehicles and the support of over 690 employees, Hensley is one of the largest family owned and operated beverage distributors in the nation – bringing refreshment to people all across Arizona, and championing over 700 brands of beer, craft brew, fine wine, premium spirits and good old-fashioned non-alcoholic beverages too.

"Hensley Beverage Company is very excited to bring Day of the Dead and Mexicali brands to Arizona. These brands provide Hensley with its first ever beer offerings in the Mexican import category. We could not have picked a better partner than the Cerveceria Mexicana Brewery which is the largest Mexican owned brewery selling brands in the United States," said Andy McCain, CFO and COO of Hensley Beverage Company.

"Hensley is a trusted partner to over 8,000 retailers, and a brand advocate to over 2,000 product labels.  The quality of products they carry, volume of products they distribute, and breadth of customers they serve throughout Arizona is truly unparalleled. We look forward to working with them and getting our authentic Mexican beer brands onto more shelves throughout the state," commented, Joseph Belli, VP of Sales, Day of the Dead Craft Beer.

Timothy Owens, Chief Executive Officer of Drinks Americas, added, "Having Hensley as a major distributor for our brewed-in-Mexico, Mexican-owned Day of the Dead Craft Beer as well as our traditional Mexicali beer is key to our continued penetration of the Arizona market. We have already secured Whole Foods Market throughout the state and are now focused on acquiring smaller, retail accounts. Hensley will provide us with the necessary support to do this and to continue our mission to bring 'real Mexican beer' back to the U.S."

About Drinks Americas Holdings

Drinks Americas (OTC: DKAM) is the exclusive United States broker for leading premium authentic Mexican beers currently present in over 34 states. The Company is on target to be the leading broker for Mexican beers in each state in which it operates. Drinks Americas' leading premium authentic Mexican beer brands include specialty Day of the Dead Craft Beer, Mexicali(TM), Rio Bravo(TM), Red Pig(TM) and Chili Beer(TM), which are all brewed in Mexico's third largest brewery, independent family owned Cerveceria Mexicana, utilizing state of the art processes, fermentation and aging systems. Drinks Americas' brands continue to forge strong connections with consumers through some of the largest retailers and restaurants in the country. The Company is headquartered in Los Angeles, CA and trades under the ticker symbol "DKAM."

Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

Investor Relations: 866-501-6582
Email: [email protected]

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