12 Sep, 2016, 09:30 ET
IRVING, Texas, Sept. 12, 2016 /PRNewswire/ -- 7-Eleven® kicks off Share-a-Slurpee fun this fall with an exclusive new flavor and a week-long, Buy One-Get One Free Slurpee® drink event beginning Monday, Sept. 12, and ending Sunday, Sept. 18. Any size Slurpee cup is eligible at participating 7-Eleven stores.
Available exclusively at 7-Eleven stores this fall, the featured Slurpee flavor is Green Apple Skittles, which transforms the popular sour candy into a refreshing frozen Slurpee beverage.
Customers who buy any size or flavor Slurpee drink can receive a second Slurpee drink free. The free Slurpee drink can be the same size as purchased or smaller.
"We have had a lot of fun this year toasting Slurpee's 50th again and again with – what else – a Slurpee drink, America's favorite frozen treat," said Laura Gordon, vice president of marketing and brand innovation. "I think Slurpee always tastes better when sharing with someone else. Our customers must too because so many bring family and friends with them when they stop by for a Slurpee drink."
Part of the Slurpee fun is capturing the experience with photos and sharing it on social media. 7-Eleven is using the hashtag #SLURPEE50 so Slurpee fans can share their experience on Twitter, Facebook, Instagram and Snapchat (username: REALLYSLURPEE).
"This offer is not only a great value," Gordon said, "but also provides a refreshing way to brighten someone else's day with a Slurp-it-Forward free Slurpee."
During the Buy One-Get One Free Slurpee drink event, both the purchased and free Slurpee drinks count toward the 7Rewards "Buy Six, Get the Seventh Free" drink offer available on the 7-Eleven smartphone app.
To participate in the 7Rewards® program, customers must use 7‑Eleven's mobile app, available in the Apple App Store or Google Play, and register as a member. The member's unique, scannable barcode and digital punch card are located on the app's home screen for easier use.
About 7-Eleven, Inc.
7‑Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Irving, Texas, 7‑Eleven® operates, franchises and/or licenses more than 60,000 stores in 17 countries, including 10,700 in North America. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven has expanded into high-quality salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings, cheeseburgers and hot chicken sandwiches. 7-Eleven offers customers industry-leading private brand products under the 7-Select® brand including healthy options, decadent treats and everyday favorites, at an outstanding value. Customers also count on 7-Eleven for bill payments, self-service lockers and other convenient services. Find out more online at www.7-Eleven.com, via the 7Rewards® customer loyalty platform on the 7-Eleven mobile app, or on social media at Facebook, Twitter and Instagram.
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