Hertz Launches Dream Cars In The U.S.

PARK RIDGE, N.J., June 19, 2013 /PRNewswire/ -- The Hertz Corporation (NYSE: HTZ), the world's largest general use airport car rental brand, today announced the launch of Hertz Dream Cars, a line of ultra-high-end performance vehicles that redefine the premium car rental experience. The new fleet and broad range of markets offer greater access to high performance luxury vehicles than ever before, while the VIP rental experience delivers white glove, personalized service to every renter.

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"The launch of Hertz Dream Cars gives consumers the opportunity to experience luxury travel at its finest," commented Mark P. Frissora, Hertz Chairman and CEO.  "The experience starts with a choice at select rental locations of some of the finest vehicles built on the planet. Additionally, the Dream Cars experience extends from special reservation channels to being greeted by a Hertz representative at the airport terminal, to a rental vehicle in pristine condition. We ensure the travel experience with a Hertz Dream Car will be unforgettable."

The Hertz Dream Car VIP rental experience begins with the personalized reservation service available on a dedicated microsite, www.HertzDreamCars.com and via 888.296.9124 although consumers can also reserve most Dream Cars via standard Hertz rental channels. Hertz will either personally meet customers at their airport terminal and give them a one-on-one orientation to the car, or deliver the car directly to the customer.

Providing unique rental options for consumers looking for an unforgettable travel experience, the Hertz Dream Car Collection includes the following luxury cars:

Aston Martin V8 Vantage
Audi R8
Bentley Continental GT
Cadillac CTS-V
Ferrari (California, F430)
Lamborghini Gallardo
Land Rover Range Rover Sport
Mercedes-Benz AMG (SLS, C63, E63)
Mercedes-Benz SL550, S550 and G550
Porsche (911, Cayenne, Boxster, Panamera)
SRT Viper
Tesla Model S

Hertz is offering Dream Cars in 35 markets, including Los Angeles, Miami, and Las Vegas – expanding the availability for consumers around the country to enjoy a once-in-a-lifetime luxury travel experience (full list of locations below).

Hertz Dream Cars joins Hertz's already-extensive fleet of specialty vehicles, joining the Prestige Collection, a unique line of high-end, luxury vehicles; the Adrenaline Collection, an exhilarating line of head-turning, heart-pumping, specialty performance versions of America's most popular muscle cars; and the Green Traveler Collection, a line of hybrid, electric and clean diesel vehicles that offer high fuel efficiency and are easy on the wallet.

Hertz is committed to offering its customers the most technologically innovative products and services available to keep customers "Traveling at the Speed of Hertz." This includes Hertz 'Carfirmations'; 'Gold Choice', which gives Gold members the power to keep the car they reserved or simply choose a different car from the Gold Choice area; and e-Return, with the fastest car rental drop-off that includes an email receipt within hours. These are all complimentary services for Hertz Gold Plus Rewards members, which is currently free to join. In addition, Hertz continues to expand the presence of its ExpressRent Interactive Kiosks that let customers rent a car, with or without a reservation, through a live, face-to-face video kiosk.

Hertz Dream Car Locations (note cars vary by location):

For more information, visit www.Hertz.com and/or follow Hertz at www.Facebook.com/Hertz and www.Twitter.com/Hertz. Click here to visit the Hertz YouTube page and view the Hertz ExpressRent Kiosk.

About The Hertz Corporation
Hertz operates its car rental business through the Hertz, Dollar and Thrifty brands from approximately 10,400 corporate, licensee and franchisee locations in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand. Hertz is the largest worldwide airport general use car rental brand, operating from approximately 8,800 corporate and licensee locations in approximately 150 countries. Hertz is the number one airport car rental brand in the U.S. and at 111 major airports in Europe. Dollar and Thrifty have approximately 1,580 corporate and franchisee locations in approximately 80 countries. Hertz is an inaugural member of Travel + Leisure's World's Best Awards Hall of Fame and was recently named, for the thirteenth time, by the magazine's readers as the Best Car Rental Agency. Hertz was also voted the Best Overall Car Rental Company in Zagat's 2013/14 U.S. Car Rental Survey, earning top honors in 10 additional categories, and the Company swept the global awards for Best Rewards Program and Best Overall Benefits from FlyerTalk.com. Product and service initiatives such as Hertz Gold Plus Rewards, NeverLost®, and unique cars and SUVs offered through the Company's Adrenaline, Prestige and Green Traveler Collections, also set Hertz apart from the competition. Additionally, Hertz owns the vehicle leasing and fleet management leader Donlen Corporation and operates the Hertz On Demand car sharing business. The Company also owns a leading North American equipment rental business, Hertz Equipment Rental Corporation, which includes Hertz Entertainment Services.                   

SOURCE The Hertz Corporation