HGTV's Alison Victoria Reveals the Holiday Decorating Styles Making a Comeback -- and How to Find Yours

Outdoor Lighting Perspectives partners with celebrity designer for its All Is Bright: Holiday by Design campaign, featuring new survey findings and an interactive holiday style quiz

GLEN ALLEN, Va., Nov. 11, 2026 /PRNewswire/ -- Nostalgia is shaping holiday decorating this season, with Americans embracing family traditions over fleeting social media trends. According to a new national survey from Outdoor Lighting Perspectives (OLP), nearly 60% of respondents say family traditions influence their holiday decorating choices, compared with just 8% who cite social media.

To celebrate the season, OLP is partnering with acclaimed interior designer and HGTV personality Alison Victoria for its All Is Bright: Holiday by Design campaign, helping homeowners discover their personal holiday decorating style and bring it to life through thoughtfully designed outdoor lighting.

The survey of 849 U.S. respondents highlights several holiday decorating preferences:

• Traditions are here to stay: 78% maintain their holiday decorating traditions, either sticking with the same look or incorporating a few new touches each year.
• Classic Christmas remains a favorite: Nearly half (48%) favor traditional holiday décor, while 38% are interested in vintage-inspired decorations.
• Different generations embrace different styles: 69% of respondents ages 45–60 cite family traditions as an influence, while 44% of those ages 30–44 express interest in bold, colorful holiday lighting, compared with 18% of respondents over 60.

"Holiday decorating should feel personal, and some of the most beautiful designs start with the traditions and memories we already love," said Victoria. "My advice is to choose one element that feels meaningful, whether it's warm white lights that remind you of childhood Christmases or a bold color palette that reflects your personality, and build your design around it. Thoughtful outdoor lighting can bring that vision together and make your home feel magical from the moment you arrive."

Find Your Holiday Design Style
As part of the campaign, OLP is launching an interactive Holiday Design Style Quiz to help homeowners identify their ideal holiday aesthetic, from timeless Classic Christmas and nostalgic Vintage Luxe to sophisticated Holiday Glam and understated Modern Glow.

"Every home has its own personality, and holiday lighting should reflect that," said Justin Mayer, brand president of Outdoor Lighting Perspectives. "Our designers work with homeowners to create customized displays that complement their homes, celebrate their traditions and make the season memorable."

With more than 30 years of experience and over 150,000 design and installation projects, OLP provides customized holiday lighting design, installation, maintenance, removal and storage.

Discover your holiday decorating style by taking the Holiday Design Style Quiz. To learn more about OLP's professional holiday lighting services, visit OutdoorLights.com.

About Outdoor Lighting Perspectives
Outdoor Lighting Perspectives (OLP) is a leading provider of custom residential, commercial and holiday outdoor lighting design and installation. With locations across the United States and Canada, OLP helps homeowners and businesses enhance the beauty, safety and functionality of their properties through personalized lighting solutions. Learn more at OutdoorLights.com.

Survey Methodology
The Holiday Design Style Survey collected responses from 849 U.S. participants in 2026. Results reflect respondents' self-reported holiday decorating preferences and interests. Response totals vary by question due to skipped responses. Multiple selections were permitted for certain questions.

Media Contact:
Erin Charles
[email protected]
717-823-3925

SOURCE Outdoor Lighting Perspectives