HI-CHEW® Hits the Road with the Mystery Manor Tour: The Ultimate Halloween Truck-or-Treat Adventure

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Oct 13, 2026, 09:55 ET

The brand's biggest Halloween activation yet brings FrankenChewbie's Manor, spooky surprises, and flavor-filled fun to Austin, Nashville, Chicago, Philadelphia, and Hoboken.

IRVINE, Calif., Oct. 13, 2026 /PRNewswire/ -- HI-CHEW^®, the immensely fruity, intensely chewy candy, is celebrating Halloween all month long with an immersive trunk-or-treat experience like no other: The Mystery Manor Tour. Sparked by the thrilling return of the new HI-CHEW^® Halloween Mystery Mix, The Mystery Manor Tour is a fully transformed haunted manor-themed mobile experience that brings the brand's Halloween-inspired creative to life, inviting fans into a playful world of spooky surprises, unexpected twists, and flavorful discoveries.

HI-CHEW® Hits the Road with the Mystery Manor Tour trick-or-treat experience in Austin, Nashville, Chicago, Philadelphia, and Hoboken

This Halloween season, HI-CHEW's Mystery Manor Tour will bring a one-of-a-kind candy adventure to five cities across the country — Austin, Nashville, Chicago, Philadelphia, and Hoboken. Inspired by the limited-edition Halloween Mystery Mix, the tour celebrates the fun of unexpected flavor discovery with an interactive experience designed to keep fans guessing at every turn. The assortment features three fan-favorite flavors, Green Apple, Orange Creamsicle, and Cotton Candy, plus an all-new mystery flavor that dares fans to put their taste buds to the test and solve the ultimate flavor puzzle.

Guests arriving at The Mystery Manor are greeted by a luring graveyard, filled with Orange Creamsicle tombstones, wispy Cotton Candy trees, and glowing Green Apple jack-o'-lanterns, bringing the new HI-CHEW^® Halloween Mystery Mix flavors to life. Waiting at the doorstep to greet guests with treats is HI-CHEW's mischievous mascot, Chewbie, transformed into FrankenChewbie for the Halloween season, complete with a Frankenstein's Monster-inspired costume and ready to deliver treats, surprises, and plenty of spooky fun.

Inside, guests will step into FrankenChewbie's Manor, a delightfully eerie world filled with playful frights, hidden clues, and unexpected twists. As they journey through the experience, fans will engage in interactive games and embrace their inner flavor detective while they try to crack the code behind HI-CHEW's Mystery Flavor. With surprises around every corner, guests will have the chance to take home exclusive HI-CHEW^® merchandise available only during the tour. Guests will also have the opportunity to capture share-worthy photos set against a hauntingly mysterious graveyard backdrop with FrankenChewbie. The adventure culminates at the final tour stop, on Halloween Day, when HI-CHEW^® will officially unveil the highly anticipated Mystery Flavor.

"Halloween is one of the most exciting candy holidays, and this year we're taking our celebration to an entirely new level with the launch of the Mystery Manor Tour," said Teruhiro Kawabe (Terry), Chief Representative for the USA and President & CEO of Morinaga America, Inc. "As HI-CHEW® continues to grow and find new ways to connect with consumers, this activation represents another exciting step forward for the brand, transforming our product story into a first-of-its-kind brand experience. We're creating memorable moments for communities across the country while giving our Chew Crew a fun new way to engage with HI-CHEW®, celebrate Halloween, and discover the mystery behind our newest flavor. Even I am kept in the dark and don't know HI-CHEW's newest Mystery Flavor!"

HI-CHEW^® The Mystery Manor Tour Locations

The HI-CHEW^® Mystery Manor hits the road and is bringing the experience to five cities across this country this Halloween season:

Austin: Saturday, October 17, 2026 at University of Texas: Longhorns vs. Florida Gators Football
- Address: 2139 San Jacinto Blvd, Austin, TX 78712
- Hours of Operation at local time: 6:00am - 11:00am CT

Nashville: Tuesday, October 20, 2026 at 5th & Broadway
- Address: 5036 Broadway, Nashville, TN 37203
- Hours of Operation at local time: 12:00pm - 10:00pm CT

Chicago: Saturday, October 24, 2026 at Navy Pier
- Address: 600 E Grand Ave, Chicago, IL 60611
- Hours of Operation at local time: 12:00pm - 8:00pm CT

Philadelphia: Thursday, October 29 at Drexel University Campus
- Address: 33rd & Market Streets, Philadelphia, PA 19104
- Hours of Operation at local time: 12:00pm - 8:00pm ET

Hoboken: Saturday, October 31, 2026 at Hoboken Ragamuffin Parade
- Address: 5th Street & Washington Street
- Hours of Operation at local time: 12:00pm - 5:00pm ET

The Mystery Manor Tour kicks off in Austin during the Longhorns vs. Gators football game at the University of Texas before heading to Nashville's lively 5th & Broadway, and Chicago's iconic Navy Pier. In Philadelphia, the tour will stop at Drexel University's vibrant university campus, before wrapping up Halloween Day in Hoboken alongside the city's beloved Ragamuffin Parade. Each stop offers a unique local backdrop for fans to experience the Mystery Manor, sample HI-CHEW^®, and celebrate the Halloween season.

Fans ready to crack the case can visit HI-CHEW.com/pages/flavor-mash-game to check out the flavor guessing game, locate where you can purchase the HI-CHEW^® Halloween Mystery Mix near you, and find more information on the Mystery Manor Tour locations. For more information on HI-CHEW^® please visit us online at HI-CHEW.com, like us on Facebook, and follow us on Instagram (@HICHEWUSA) and TikTok (@HICHEWUSA).

About Morinaga America, Inc.:
Established in 2008, Morinaga America, Inc. is the official distributor of HI-CHEW^®, HI-SOFT™, Chargel™, and My/Mochi in the United States. Morinaga America, Inc. (marketing and sales) and Morinaga America Foods, Inc. (manufacturing) are wholly-owned subsidiaries of Morinaga & Co., Ltd., which began in 1899 as the first modern candy maker and producer of chocolates in Japan. In 2015, Morinaga America, Inc. opened its first United States manufacturing facility in North Carolina. With over 500 flavors of HI-CHEW^® debuted in Japan, Morinaga America, Inc. has introduced the United States market to the best of Japanese confectionery.

About HI-CHEW^®:
Choose Different. Choose Fun. Chew HI-CHEW^®. The history of Morinaga stretches back over a century when company founder Taichiro Morinaga brought his candy-making skills to Japan from America in the 1800s. HI-CHEW^® has long been the best-selling soft candy in Japan and continues to see year-over-year growth throughout the rest of Asia and in the United States. In the United States, HI-CHEW^® is currently offered in sticks, peg bags and stand-up pouches. The HI-CHEW^® sticks come in a variety of flavors including Strawberry, Green Apple, Mango, Grape, Banana, Sweet & Sour Watermelon, Blue Raspberry, and new Lychee & Raspberry. HI-CHEW^® also offers peg bags in the following flavors: Original Mix, Tropical Mix, Superfruit Mix, Sweet & Sour Mix, Soda Pop Mix, Berry Mix, Plus Fruit, Fantasy Mix, Reduced Sugar, Dessert Mix, and Getaway Mix. The Stand-Up Pouches are available in Original Mix, Tropical Mix, Sweet and Sour Mix, Fruit Combos, Infrusions Orchard Mix, Dessert Mix, and Getaway Mix. HI-CHEW^® Bites are unwrapped in bite-size packaging in Mango, Green Apple, and Strawberry flavors. HI-CHEW^® Gummies and HI-CHEW^® Gummies Sour reimagine the brand's iconic chewlets in a new gummy form. HI-CHEW^® is made with concentrated fruit juices and is free of gluten, with no colors from synthetic sources. HI-CHEW^® continues to expand fruity, chewy flavor offerings annually. In 2020, HI-CHEW^® won a Nielsen Design Impact Award for its new Original Mix packaging update that hit shelves in 2019. For more information, visit HI-CHEW.com.