Unwrap the Season with the First-ever HI-CHEW® Holiday Mix

The limited-edition assortment introduces three festive new flavors, Cherry Vanilla, Sugar Plum, and Apple Crumble, wrapped in winter-inspired packaging

IRVINE, Calif., Nov. 10, 2026 /PRNewswire/ -- This holiday season just got a whole lot sweeter. HI-CHEW®, the immensely fruity, intensely chewy candy, is bringing festive fun to every celebration with the debut of the first-ever HI-CHEW® Holiday Mix. Bursting with three brand-new winter-inspired flavors, this limited-edition mix features Apple Crumble, Sugar Plum, and Cherry Vanilla, each individually wrapped and packed in festive packaging starring HI-CHEW® mascot Chewbie on a snowy sled ride. Whether shared, gifted, or enjoyed as a seasonal treat, the Holiday Mix brings holiday cheer to every occasion.

The HI-CHEW® Holiday Mix is a winter wonderland for taste buds, overflowing with the fruity, chewy experience fans know and love with the cozy flavors of the season. Each flavor was created to be delicious, fun, and distinctive, delivering a little holiday magic in every chew:

• Apple Crumble: A cozy twist on the classic dessert, this crisp chew combines sweet, juicy apple with hints of buttery vanilla.
• Sugar Plum: Inspired by classic holiday tales, this flavor features ripe, sweet plum notes, with an extra sugary finish.
• Cherry Vanilla: A creamy, fruity combination of bright, tangy cherry and smooth vanilla. This flavor is exclusive to the 5.6 oz Stand-up Pouch.

"Some of the best parts of the holiday season are the traditions we share, the memories we create with loved ones, and, of course, the treats that bring a little extra joy to those moments," said Teruhiro Kawabe (Terry), Chief Representative for the USA and President & CEO of Morinaga America, Inc. "With the HI-CHEW® Holiday Mix, we wanted to capture the warmth and excitement of the season in a fun new way. We hope these festive flavors become part of holiday celebrations and help create sweet moments for family and friends to enjoy together."

The holiday fun starts before the bag is even open! The HI-CHEW® Holiday Mix packaging bursts with cheer, from its bright blue and frosted white scene to colorful winter elements tucked on every corner. Front-and-center, Chewbie is bundled up and sledding down a snowy hill adding a playful touch of winter excitement to every bag. "Chewbie is at the heart of the HI-CHEW® brand, and we wanted fans to join them on a festive holiday adventure through this special seasonal release," added Kawabe.

'Tis the season of giving, and the HI-CHEW® Holiday Mix makes gifting easy with a built-in "To" and "From" gift tag on the packaging, turning each bag into a ready-to-give present for friends, family members, coworkers, or anyone on the nice list. Each piece is individually wrapped and ideal for holiday parties, stocking stuffers, gift toppers, candy bowls, and every merry celebration in between.

HI-CHEW® Holiday Mix is available in convenient 5.6 oz stand-up pouches (featuring Apple Crumble, Sugar Plum and Cherry Vanilla) and 1.8 oz peg bags (featuring Apple Crumble and Sugar Plum) at retailers nationwide, including Hy-Vee, IT'SUGAR, Dollar General and more. Fans can also purchase the 5.6 oz stand-up pouches on HI-CHEW.com for a limited time before it sleighs away for the season.

For more information about HI-CHEW®, visit HI-CHEW.com, like us on Facebook, and follow us on Instagram (@HICHEWUSA) and TikTok (@HICHEWUSA).

About Morinaga America, Inc.:
Established in 2008, Morinaga America, Inc. is the official distributor of HI-CHEW®, HI-SOFT™, Chargel™, and My/Mochi in the United States. Morinaga America, Inc. (marketing and sales) and Morinaga America Foods, Inc. (manufacturing) are wholly-owned subsidiaries of Morinaga & Co., Ltd., which began in 1899 as the first modern candy maker and producer of chocolates in Japan. In 2015, Morinaga America, Inc. opened its first United States manufacturing facility in North Carolina. With over 500 flavors of HI-CHEW® debuted in Japan, Morinaga America, Inc. has introduced the United States market to the best of Japanese confectionery.

About HI-CHEW®:
Choose Different. Choose Fun. Chew HI-CHEW®. The history of Morinaga stretches back over a century when company founder Taichiro Morinaga brought his candy-making skills to Japan from America in the 1800s. HI-CHEW® has long been the best-selling soft candy in Japan and continues to see year-over-year growth throughout the rest of Asia and in the United States. In the United States, HI-CHEW® is currently offered in sticks, peg bags and stand-up pouches. The HI-CHEW® sticks come in a variety of flavors including Strawberry, Green Apple, Mango, Grape, Banana, Sweet & Sour Watermelon, Blue Raspberry, and new Lychee & Raspberry. HI-CHEW® also offers peg bags in the following flavors: Original Mix, Tropical Mix, Superfruit Mix, Sweet & Sour Mix, Soda Pop Mix, Berry Mix, Plus Fruit, Fantasy Mix, Reduced Sugar, Dessert Mix, and Getaway Mix. The Stand-Up Pouches are available in Original Mix, Tropical Mix, Sweet and Sour Mix, Fruit Combos, Infrusions Orchard Mix, Dessert Mix, and Getaway Mix. HI-CHEW® Bites are unwrapped in bite-size packaging in Mango, Green Apple, and Strawberry flavors. HI-CHEW® Gummies and HI-CHEW® Gummies Sour reimagine the brand's iconic chewlets in a new gummy form. HI-CHEW® is made with concentrated fruit juices and is free of gluten, with no colors from synthetic sources. HI-CHEW® continues to expand fruity, chewy flavor offerings annually. In 2020, HI-CHEW® won a Nielsen Design Impact Award for its new Original Mix packaging update that hit shelves in 2019. For more information, visit HI-CHEW.com.

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