Hi Europe: Driving Trends, Learning and Innovation Across the Industry

AMSTERDAM, November 21, 2014 /PRNewswire/ --

Extensive, trend-focussed, educational programme for all visitors

Innovation in the health ingredients industry is crucial, as consumers now seek beneficial, functional foods that provide solutions to their nutritional challenges. To respond to these demands, industry suppliers are seeking solutions to develop products and innovate their current product lines, while keeping up to date on market developments and trends.

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Health ingredients Europe & Natural ingredients, Europe's leading nutritional ingredients event, provides a major platform for industry innovation and sourcing. Over 50 free learning opportunities will inspire ideas and grow industry knowledge, educating on industry developments and key market trends alongside the traditional exhibition. Hi Europe 2014 opens its doors in less than 2 weeks to more than 8,000 industry professionals, and promises more high-level features, innovation, matchmaking and learning opportunities than ever before.

New Product Zone 

The New Product Zone has become a trendsetting spot for the food industry. Produced in association with Innova Market Insights, this feature will showcase 15+ new products and packaging displays, introducing new products to the market and highlighting recent launches from exhibitors who are at the forefront of innovation in the food and beverage industry, such as DSM, Capsugel and Glanbia.

Health ingredients Europe Conference 

The conference will focus on today's important issues faced by the health and wellness industry including healthy ageing, free-from foods, supplements and regulations.  Modules will feature a line-up of expert speakers from leading manufacturers, ingredients suppliers and research organisations, including Dr Hans Verhagen, Senior Scientific Advisor of EFSA, and Léon Knipples, Allergy Associate Professor at Danone Nutricia Research. The conference will feature 16 modules and 3 industry leaders' debates and there will also be an exclusive presentation and Q&A with EFSA.

Ingredients and Innovation Theatre 

In this theatre, key exhibitors (including sponsors Mintel) will discuss their latest innovations, developments and food trends, new product applications, cutting edge technology and practical insights, over 25 minute seminar sessions which are free to attend.

Innovation Tours 

Industry experts NutriMarketing will conduct 5 focussed, guided tours around the show floor. Featuring topical areas including heart health, sport nutrition and weight management, they will highlight to visitors how key suppliers are responding to market trends through innovation.

Industry Insights Theatre 

30 minute sessions in this theatre will educate on the latest industry trends and innovations in topics such as sustainability, proteins and packaging during. Presented by leading associations and research companies such as NVC, Euromonitor and EAS, each session will feature a 5 minute Q&A.

HiE Mobile App 

The free HiE Mobile App contains all show information and is a must have for all attendees. Users can join the conversation on the activity and social feeds, browse the exhibitor list, access all feature information, navigate the show floor, store their agenda and make appointments! The app is available at http://www.hieurope.com/app.

In addition to the above, a number of other features will be available onsite at Hi Europe, including the new, self-guided Discovery Tours produced by Leatherhead, a matchmaking service providing an efficient way to meet key suppliers, an awards showcase recognising food and beverage companies who have excelled in the last decade, and a Dutch research and development tour on December 1^st around the Food Valley region.

Health ingredients Europe 2014 takes place from 2-4 December 2014 in Amsterdam RAI, The Netherlands. It will feature a packed schedule of learning opportunities on the latest innovations, techniques and trending topics. With 8,000 attendees over three days, this is the premier event in Europe offering food & beverage manufacturers and producers the opportunity to find new suppliers and source health and natural ingredients, and is a must-attend for all industry professionals. Free registration is available at http://www.hieurope.com.

About Food ingredients Global - the trusted route to market since 1986 

Food ingredients was launched in Utrecht, The Netherlands, in 1986. Its portfolio of live events, publications, extensive data, digital solutions and high-level conferences, are now established throughout the world and provide regional and global platforms for all stakeholders, in the food ingredients industry. Over 500,000 people have attended our shows over the years with billions of Euros worth of business created, as a result. With over 25 years of excellence, our events, digital solutions and supporting products, deliver a proven route to market, with a truly global audience. For more information about the Food ingredients Portfolio please visit: http://www.foodingredientsglobal.com/europe

About the Organiser 

UBM plc is a global events-led marketing services and communications company.  We help businesses do business, bringing the world’s buyers and sellers together at events and online, as well as producing and distributing news and specialist content.  Our 5,000 staff in more than 30 countries are organised into expert teams which serve commercial and professional communities, helping them to do business and their markets to work effectively and efficiently.
For more information, go to http://www.ubm.com; follow us on Twitter at @UBM_plc to get the latest UBM corporate news; follow@UBM for news and updates from across the businesses and selected members of UBM's Twitterati.

For more information about UBM Live, please visit: http://www.ubm.com.

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