HiBob Welcomes Tech Industry Specialist Mike Ettling to Board

LONDON, July 8, 2025 /PRNewswire/ -- HiBob, the company behind Bob, the HR platform transforming modern work, is pleased to announce the appointment of Mike Ettling to its Board of Directors. Mike has served as an advisor to HiBob since 2021 and now joins the board to further support its strategic growth and mission to modernise HR tech for fast-scaling global businesses.

As HiBob accelerates global expansion and product innovation, Mike's insights will help guide the next phase: transforming Bob into a comprehensive, one-stop shop for HR and finance. This includes uniting HR, operations, and finance through integrated global payroll, FP&A capabilities, and AI-driven functionality.

Mike brings over 30 years of leadership experience across enterprise cloud software, HCM, and business transformation. Most recently, he served as CEO of Unit4, delivering people-focused ERP for service organisations. He was previously President of SAP SuccessFactors and CEO of NGA Human Resources (now Strada and Zellis). His track record spans startups, global enterprises, and PE-backed software companies.

"I've long believed in the power of technology—especially HCM and cloud solutions—to reshape how organisations work and how people experience work," said Mike Ettling. "HiBob's focus on people-centric tools aligns closely with my view of the future of work in an AI-driven world. After advising since 2021, I'm excited to deepen my involvement as a board member and support its continued growth and impact."

Mike's appointment strengthens an already distinguished board of global investors and seasoned leaders that reinforce HiBob's position as a global HR tech leader.

"Mike has been a trusted advisor and sounding board for four years," said Ronni Zehavi, CEO of HiBob. "His deep HR tech expertise, leadership, and belief in people-focused transformation make him a natural fit. We're thrilled to welcome him in this expanded role."

Mike's experience will help cement Bob's position as the go-to platform for mid-sized companies building exceptional workplaces.

About HiBob
HiBob is transforming how modern businesses manage their people with Bob—its award-winning, AI-powered HR platform. Designed for distributed workforces and fast-moving companies, Bob helps streamline HR, payroll, and finance operations. Over 4,400 companies worldwide trust Bob to improve employee engagement, simplify operations, and drive business growth. Learn more at www.hibob.com.

SOURCE HiBob