Hickory Farms® Selects Rosetta as Direct and Digital Media Partner

Oct 27, 2010, 14:30 ET from Rosetta

PRINCETON, N.J., Oct. 27 /PRNewswire/ -- Rosetta, the nation's largest independent direct and digital interactive agency, announced today that it has been selected by Hickory Farms® as a direct and digital media partner.

Rosetta will provide Hickory Farms a broad range of services, including digital strategy, social media strategy, search engine marketing and email campaigns.

"We selected Rosetta because of their deep understanding of our business and their demonstrated ability to think strategically, develop big ideas and leverage insights to deliver personalized marketing that drives business results," said Mark S. Rodriguez, President and CEO of Hickory Farms, Inc.

"We are delighted to work with Hickory Farms. We look forward to helping them enhance their connections with current customers and expanding their reach through interactive channels," said Joe Shuster, Associate Partner at Rosetta.

About Rosetta

Rosetta is the largest independent interactive agency in the US and is ranked by AdAge among the top ten digital agencies in the country. Engineered for the connected world, Rosetta was founded in 1998 to pilot brands through an ever-changing marketing landscape and drive measurable business impact. Rosetta enables brands to transform their marketing through the discovery of unique insights about their best consumers' wants and needs and then connecting with them in the most innovative and personally relevant way across all touch points and over time. Rosetta recently acquired LEVEL Studios, a leading developer of total user experiences.

The combination of a patented approach to market segmentation; technological depth across platforms and devices; world class creative, design and user experience capability; scale and integrated structure; and deep vertical industry expertise have attracted many of the nation's leading brands to Rosetta. The agency's clients include Allergan, Blue Cross Blue Shield, Bristol Myers Squibb, Johnson & Johnson and Novartis in Healthcare; Coach, Express, Jos. A. Bank, OfficeMax and Valvoline in the Retail sector; Citizens, M&T and Nationwide in Financial Services; Marriott in Travel and Leisure; Microsoft, Rogers Communications and T-Mobile in Communications, Media and Technology; and MSC Direct, Wirtz Beverage and Lincoln Electric in B2B.

Rosetta is headquartered in Princeton, NJ, with additional offices in New York, Cleveland, Denver, Boston, Chicago and Toronto. The acquisition of LEVEL adds offices in Los Angeles, San Luis Obispo and San Jose, CA, to Rosetta's footprint.

For more information, visit http://www.rosetta.com.

About Hickory Farms

Hickory Farms is a leading provider of specialty foods and specialty food gifts. A focus on personalized service has kept Hickory Farms products popular on gift lists since 1951. Millions of North American customers choose Hickory Farms' savory sausages, favorite cheeses and other gourmet goods for their loved ones each holiday season. The company's signature products and eco-friendly gift boxes can be found online, in catalogs, in leading supermarkets and in retail shopping centers throughout the holiday season.

For more information, please visit http://www.hickoryfarms.com/.

SOURCE Rosetta



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