High Gear Media Launches All-New Automotive Destination TheCarConnection.com

Revamped car shopping site blends unique 'meta-reviews' with best-of-the-web content and content from HGM's own network of automotive destinations

Jan 19, 2010, 08:30 ET from High Gear Media

PALO ALTO, Calif., Jan. 19 /PRNewswire/ -- High Gear Media, (www.highgearmedia.com), publisher of more premium automotive content than anyone on the Web through websites targeting key buyer and vehicle segments, today re-launched TheCarConnection.com, as the hub of its owned and operated network of car sites.  The new site is designed to be the most comprehensive automotive destination on the Web with unique meta-reviews written by staff journalists, aggregated content from sources around the Web, and highlighted articles from nearly 200 automotive contributors writing across High Gear's own network of car sites – all in a fresh, new look.  

"We publish more original automotive content than anyone on the Web and highlight the best content from the rest of our network and other sources on the Web," said Jeff Birkeland, VP of Product Management for High Gear Media.  "Combining these pieces in a new and easy to use experience is a fantastic win for car shoppers looking for answers -- and for advertisers looking to reach audiences making car buying decisions."

The revamped TheCarConnection.com delivers exactly what busy automotive consumers seek when searching for car information on the Web: easy to digest reviews and ratings; the ability to see what different sources around the Web say about a car all in one place; consumer-focused car news and advice reported and written by a breadth of expert voices; and easy to use pricing and comparison tools.

"Car shoppers consistently say they want a way to see a variety of opinions all in one place," said Ido Green, High Gear Media's Chief Technology Officer. "We address this direct consumer need with aggregation technology we've developed that that helps users makes sense of over 2 million pieces of content from the very best sources around the Web.  This, combined with our efforts in original content create an unbeatable experience for car shoppers everywhere."

Key features of the new edition of TheCarConnection.com include:

Unique "meta-reviews" and ratings

Written by professional car experts, TheCarConnection's "meta-reviews" blend automotive expertise with quotes and opinions from other sources, to give shoppers a unique view of any new vehicle. Users get a simple, easy-to-understand picture of a car from multiple sources, written with their point of view in mind.  No one else is as comprehensive or complete.

The best of the Web, organized for you

TheCarConnection also organizes and displays more than 2 million separate pieces of automotive content from around the web, so users can go beyond TheCarConnection's original review and dive deeper into useful content culled from around the web.  Expert reviews, user reviews, question and answer content, video clips and more are organized from multiple sources around the Web and ranked by quality.  Rather than hunt for information from different sources yourself, TheCarConnection does this work for you in one place, cutting through the online clutter.

The best news, features and analysis from High Gear Media's network of car sites

TheCarConnection also highlights the best content from High Gear Media's network of leading automotive destinations.  Users have access throughout the site to headlines, features and advice from other leading High Gear Media sites, including luxury/performance destination MotorAuthority.com, green and electric-car destinations, GreenCarReports.com and AllCarsElectric.com, and family destination FamilyCarGuide.com.  High Gear Media's editorial staff and its over 200 contributors have written at publications such as Car and Driver, AOL Autos, AutoWeek, Automobile Magazine, and Wired.  Users with their own car expertise can also sign-in and contribute content to the network themselves from the front page of TheCarConnection, using Facebook Connect.

Useful new car shopping tools

TheCarConnection's latest edition also includes new and revamped pricing and comparison tools that make new car shopping easier.  The site now includes TrueCar new car price reports, giving consumers the ability to search for any car and see a full distribution of prices paid by other people for the exact same vehicle in their local area.  In addition TrueCar also provides the actual dealer cost, empowering new car buyers to shop with confidence.  Car buyers can also use "Car Compare," an innovative search experience that lets users filter cars by category, spec, price and more – to quickly get to the set of cars that make the most sense for them.

About High Gear Media

High Gear Media is vertical publishing company publishing more premium automotive content than anyone in the world through websites targeting key buyer and vehicle segments.   High Gear Media's owned and operated network of automotive destinations reaches well over 2 million visitors monthly and include its anchor site, TheCarConnection.com, its luxury site, MotorAuthority.com, green and electric car sites, GreenCarReports.com and AllCarsElectric.com, and its family-focused sites including FamilyCarGuide.com.  High Gear Media's editorial staff and over 200 contributors have written at publications like Car and Driver, AOL Autos, AutoWeek, Automobile Magazine, and Wired.  The company's content is syndicated to partners including Yahoo! Autos, Huffington Post, NASCAR.com, and the San Francisco Chronicle.   Independent automotive writers and people who are passionate about cars can contribute content by visiting HighGearMedia.com.  High Gear Media is headquartered in Palo Alto, Calif. and received its funding from Accel Partners, Greylock Partners and DAG Ventures.

SOURCE High Gear Media