High Gear Media Produces New Automotive Shopping Guide for WCCO TV's Web Site

PALO ALTO, Calif., March 16 /PRNewswire/ -- High Gear Media (www.highgearmedia.com), a vertical publishing company publishing more premium automotive content than anyone on the Web, today announced the launch of a new automotive section for WCCO TV's website, WCCO.com. WCCO TV is a CBS owned and operated station.

The site and content was developed by High Gear Media using the company's powerful technology platform and industry leading automotive content.

"Building this new automotive shopping guide for WCCO.com has been a great opportunity for us to showcase our expanding editorial content and powerful platform for another industry leading media partner," said Hesky Kutscher, High Gear Media's Founder and Chairman. "We are thrilled to work in a local setting for the first time, building relevant high quality automotive advertising."

"We've been contemplating an automotive section on our website for quite some time," said Susan Adams Loyd, WCCO TV Vice President and General Manager. "We found the right partner in High Gear Media. Their robust content will enhance WCCO.com by adding this popular category to our website."

The new automotive section (http://cars.wcco.com/) is promoted across WCCO.com and includes:

- Industry leading original car reviews and features

The site includes the most comprehensive reviews, news and features on the Web, syndicated from High Gear Media's owned destinations like TheCarConnection.com, MotorAuthority.com, GreenCarReports.com, AllCarsElectric.com and FamilyCarGuide.com -- content produced by car experts with more than 50 years of combined auto journalism experience.

- Expert and user reviews, and other content from around the Web

The site also presents links to the very best car reviews, user opinions, video clips and other information about any car from around the Web.   High Gear Media's technology surfaces only the highest quality material for any one vehicle model – all in one place.

- Car shopping tools and car pricing information

Users can also look for and compare car information using the site's car comparison tools, as well as use pricing tools and reports giving consumers the ability to search for any car and see a full distribution of prices paid by other people for the exact same vehicle in their specific geographical area.

About High Gear Media

High Gear Media is a vertical publishing company publishing more premium automotive content than anyone in the world through websites targeting key buyer and vehicle segments. High Gear Media's owned and operated network of automotive destinations reaches well over 2 million visitors monthly and includes its anchor site, TheCarConnection.com, its luxury site, MotorAuthority.com, green and electric car sites, GreenCarReports.com and AllCarsElectric.com, and its family-focused sites including FamilyCarGuide.com. High Gear Media's editorial staff and over 200 contributors have written at publications like Car and Driver, AOL Autos, Autoweek, Automobile Magazine, and Wired. The company's content is syndicated to partners including Yahoo! Autos, Huffington Post, NASCAR.com and The San Francisco Chronicle. Independent automotive writers and people who are passionate about cars can contribute content by visiting HighGearMedia.com. High Gear Media is headquartered in Palo Alto, Calif. and received its funding from Accel Partners, Greylock Partners and DAG Ventures.

SOURCE High Gear Media