High Ground Elixir Expands Reach Through Sèchey Partnership, Bringing All-Natural, Zero-Proof Mushroom Seltzers to the Evolving Non-Alcoholic Market

As Mindful Drinking Gains Momentum, Demand for Alternatives Grows

MINNEAPOLIS, Feb. 4, 2025 /PRNewswire/ -- High Ground Elixir, makers of all-natural, zero-proof mushroom seltzers, is thrilled to further expansion by partnering with Sèchey, a leading boutique for non-alcoholic alternatives that has expanded into nearly 700 Target stores nationwide. Originally announced at the end of 2024, this ongoing collaboration brings High Ground Elixir to Sèchey's online marketplace, joining a curated lineup of innovative brands transforming the sober-curious movement.

Growing awareness of alcohol's health impacts has fueled an unprecedented demand for non-alcoholic alternatives. The U.S. Surgeon General's recent call for stronger alcohol warning labels has further amplified interest in mindful drinking, highlighting the need for cutting-edge, zero-proof options. High Ground Elixir offers a unique addition to the category: sparkling drinks crafted with five organic functional mushrooms, stress-busting nootropics, and ultra-hydrating electrolytes, designed to lift your mind and replenish your body. Non-GMO and Vegan, the elixirs are crafted for wellness enthusiasts who want to enjoy life's moments without alcohol—and without compromising taste or values. With only 25 calories per can, each drink is sweetened with real fruit juice and contains no added sugar, stevia, or erythritol.

"Our partnership with Sèchey allows us to connect with a growing community of health-conscious consumers looking for elevated zero-proof options," said Jessie Zachowski, founder of High Ground Elixir. "We're thrilled to see our brand alongside Sèchey's carefully curated collection, which now includes top-tier names like De Soi, Kin Euphorics, and more. It's an exciting time for the non-alcoholic beverage space, and we're proud to be part of this movement."

Emily Heintz, founder of Sèchey, shares the enthusiasm. "At Sèchey, our mission is to offer consumers high-quality alternatives to traditional alcohol, and High Ground Elixir fits seamlessly into our portfolio," said Heintz. "Their focus on sustainability and wellness aligns perfectly with the values of today's mindful consumers."

High Ground Elixir is committed to environmentally conscious living. The organic mushrooms used in each beverage are sourced from a sustainable indoor farm in California that operates as a zero-waste facility. Each drink is packaged in 100% recyclable cans, underscoring the brand's dedication to reducing its environmental impact. As proud members of 1% for the Planet, High Ground Elixir donates a portion of sales to vetted environmental organizations.

This announcement comes as Minneapolis and the greater Midwest experience a surge in interest around non-alcoholic and functional beverages. With Target's headquarters in Minneapolis and a growing number of specialty shops embracing zero-proof options, High Ground Elixir is well-positioned to make an impact in the region. The brand's partnership with Sèchey highlights the rising demand for innovative, better-for-you beverages that prioritize health, connection, and sustainability.

High Ground Elixir's two flavors, refreshing Strawberry Peach and zesty Yuzu Lime, are available for purchase online at sechey.com/collections/high-ground-elixirs at $5 per can.

Visit www.drinkhighground.com for more information or on Instagram, Facebook and TikTok.

About High Ground Elixir
Founded in 2024 by Jessie Zachowski, High Ground Elixir offers all-natural, zero-proof beverages crafted to elevate the mind and body. Each elixir combines organic mushrooms like Lion's Mane for focus, Reishi for stress relief, and Cordyceps for energy, along with natural nootropics such as GABA and L-Theanine. Each beverage is vegan, non-GMO, and gluten-free. Designed for wellness enthusiasts and eco-conscious consumers, High Ground Elixir is proud to deliver a delicious, sustainable product that's as good for the planet as it is for you.

About Sèchey
Sèchey is disrupting the alcohol industry and redefining how we connect, socialize, and celebrate. We speak alcohol flexibility over sobriety, embracing a global shift towards mindful consumption. As a high-end retail concept with vertical products, Sèchey has established product-market fit and now seeks strategic guidance for expansion. Imagine a 'Sephora' for no/low beverages—where sophistication meets choice.

SOURCE High Ground