High Ridge Brands Taps 360 Public Relations for Alberto VO5® Relaunch

BOSTON, March 20, 2012 /PRNewswire/ -- 360 Public Relations LLC has been selected to spearhead a comprehensive campaign to re-launch the venerable Alberto VO5® brand, owned by Stamford, CT-based High Ridge Brands, an operationally-focused private equity firm with deep expertise in consumer products. 

The fully integrated campaign includes earned and paid media, blending events and mass and social media, including an extensive Facebook campaign spotlighting the VO5 brand's distinct, five-vitamin formula.  The account will be handled by 360PR's New York and Boston offices.  

"360 Public Relations brings extensive expertise in women-targeted brands, and VO5 has already benefited from the agency's deep expertise in consumer public relations and social media," said Nina Riley, Vice President of Marketing for High Ridge Brands.  "360PR's audience-centric approach is precisely what we need to reach today's savvier shopper, who demand both the superior performance and value VO5 delivers."

Today's Alberto VO5® offers a wide variety of products to satisfy diverse needs.  The Alberto VO5® shampoo and conditioner line includes favorites like Extra Body, Repair & Protect as well as refreshing fragrances like Kiwi Lime Squeeze, Pomegranate & Grape Seed, Vanilla Mint Tea, Strawberries and Cream and new Shea Cashmere.  Alberto VO5® also has hair styling and treatment products that provide healthy, beautiful hair at practical prices. 

"Alberto VO5 is an iconic brand with a motivating and surprisingly unknown story that grows right out of its products: that the 'V' in VO5 stands for five essential vitamins for healthy, beautiful hair," said Rob Bratskeir, Executive Vice President of 360 Public Relations, and General Manager of the agency's New York office. "We're energized to make this news actionable for women who haven't yet considered VO5, and reinforcing for those who already love the brand, through the right mix of mass and social channels."    

About High Ridge Brands
Headquartered in Stamford, CT, High Ridge Brands owns the Alberto VO5® brand in the US and Puerto Rico, Rave® hair care products globally and Zest® personal cleansing brand in the US and Canada.  For more information, please visit www.highridgebrands.com.

About 360 Public Relations LLC™
360 Public Relations creates fresh, on-strategy campaigns that engage audiences, build fans and deliver meaningful results.  The agency was named 2011 Boutique Agency of the Year and a Best Agency to Work For by The Holmes Report, and earned Boutique Agency of the Year Honorable Mention status at the 2012 PRWeek Awards.  360PR's passion-driven, audience-centric practices include:  Entertainment & Electronics, Healthy Living, @Home, Parenting and 360PR Social.  For more, visit 360PR.com and Facebook/360PR.

SOURCE 360 Public Relations LLC