BOSTON, March 1, 2011 /PRNewswire/ -- High Start Group, a consulting firm that specializes in defining and launching new products, invites retailers, advertisers and those interested in mobile to attend a Vilna Shul Speakers' Series event on mobile commerce. The panel, "Mobile Commerce: The Tipping Point is Here!" is on Wednesday, March 2, 2011 at 6:00pm at Vilna Shul in Boston. The event host is Doug Levin, CEO of Ayeah Games, serial entrepreneur and organizer of the Vilna Shul Speakers' Series.
"The shift to mobile phone purchasing will have a dramatic impact on consumer behavior, advertising channels and most importantly, on retailers," said Nitzan Shaer, co-founder and managing partner, High Start Group. "Retailers who innovate and embrace change can capitalize on this seismic opportunity to acquire new users and serve them in new ways.
"We've assembled some of the sharpest minds in the Boston technology scene to discuss and debate what mobile shopping will mean for brands, businesses and consumers. Our panelists represent many aspects of the mobile commerce ecosystem."
The panel includes:
- Mike Baker, president & CEO of DataXu;
- Emily Green, chairman of the board at Yankee Group;
- Mike Grimes, CEO of Modiv Media;
- Andrew Paradise, founder and CEO of AisleBuyer; and
- Mike Schneider, senior vice president, director digital incubator, Allen & Gerritsen.
Moderator: Nitzan Shaer, co-founder and managing partner of High Start Group.
About The Vilna Shul Speakers' Series
The Vilna Shul Speakers' Series features leading voices from Boston and beyond, speaking on such topics as technology, finance, journalism, the arts, culture and dynamic networking. Each event features networking sessions before and after the featured speaker's presentation with light dinner refreshments. The Series is sponsored by Goodwin Procter LLP, one of the nation's leading law firms, with offices in Boston, Hong Kong, London, Los Angeles, New York, San Diego, San Francisco, Silicon Valley, and Washington, D.C.
About High Start Group
High Start Group is a hands-on consulting firm, focused on helping companies define and launch new products. HSG provides real world expertise in defining, validating, and building products, focused on delivering high impact in the market. The group is comprised of entrepreneurs and executives with outstanding track records of driving results. HSG has been hired by Fortune 500 companies as well as leading venture backed startups, including: AT&T, Constant Contact, Brightcove, BzzAgent, Vlingo, Where.com, envIO Networks, Vivox, and others.
SOURCE High Start Group