Hilarity For Charity® Is Throwing James Franco A Bar Mitzvah!

LOS ANGELES, July 22, 2015 /PRNewswire/ -- Seth Rogen and Lauren Miller Rogen's Hilarity For Charity® (HFC), a movement led by the couple to inspire change and raise awareness of Alzheimer's disease among the millennial generation, today announced the theme of the fourth annual Hilarity for Charity Variety Show: James Franco's Bar Mitzvah!

This year's HFC Variety Show will take place on Saturday, October 17, 2015 at the Hollywood Palladium in Los Angeles and will benefit the Alzheimer's Association®. The flagship Los Angeles Variety Show is creating the next generation of Alzheimer's advocates through evenings filled with music and comedy.  Each year, the HFC Variety Show has a new theme and this year the organization is excited to throw James Franco his Bar Mitzvah.

"Ever since I've known James, he's been talking about wanting a Bar Mitzvah.  We're excited to see him finally become a man while also helping us raise awareness and funds for people living with Alzheimer's and towards research that will lead to a cure," said Rogen. "And in celebration we'll also have a mohel and a live bris for James at the event. You don't want to miss it." 

Miller Rogen, whose mother was diagnosed with early onset Alzheimer's at the age of 55, said, "Five million Americans are currently living with the disease and it is the sixth leading cause of death in the U.S., yet it is the least funded and the only one with no treatment whatsoever." She continued, "I hope we're able to capture the attention of more young people, and get the disease the type of funding it deserves."

Past shows have drawn some of Hollywood's biggest names with performances and appearances by Paul Rudd, Kevin Hart, Aziz Ansari, Sarah Silverman, Joseph Gordon-Levitt, Bruno Mars, Jack Black, Samuel L. Jackson, Nick Kroll and many more! In 2014 the Prom Night themed Variety Show raised nearly $1 million.  The lineup for this year's Variety Show will be announced in the coming weeks.  Tickets go on sale to the general public on August 11, 2015 at hilarityforcharity.org.

About Hilarity For Charity
In 2012, Seth Rogen and Lauren Miller Rogen (along with some amazing friends), created Hilarity for Charity (HFC), a movement to inspire change and raise awareness of Alzheimer's disease among the millennial generation. They later established the Hilarity for Charity Fund as part of the Alzheimer's Association, through which monies raised are directed to help families struggling with Alzheimer's care, increase support groups nationwide, and fund cutting edge research. Since its inception, Hilarity for Charity has raised $2.5 million to support these efforts. Through evenings filled with music and comedy, the flagship Los Angeles Variety Show is creating the next generation of Alzheimer's advocates.  Join the online conversation by using the hashtag #HFC , and following Hilarity for Charity on Twitter (@Hilar4Charity), Instagram (@hilarityforcharity) and liking us on Facebook.com/hilarity4charity. For more information, hilarityforcharity.org.

About Alzheimer's Association®
The Alzheimer's Association is the world's leading voluntary health organization in Alzheimer care, support and research. Our mission is to eliminate Alzheimer's disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health. Our vision is a world without Alzheimer's. For more information, visit alz.org®.

PRESS CONTACT:
JONESWORKS
Stephanie Jones and Meredith Coon
HFC@jonesworks.com 
212.839.0111

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SOURCE Hilarity For Charity