HIROMI ASAI's New Collection "Akatsuki: Before the Dawn" Arrives in Paris

Spring/Summer 2027 Menswear Collection Brings Japanese Kimono Textile Craftsmanship to Paris Fashion Week

PARIS, Oct. 5, 2026 /PRNewswire/ -- Following its presentation in New York, HIROMI ASAI brings its Spring/Summer 2027 Men's Collection, "Akatsuki — Before the Dawn," to Paris on October 7, 2026. The collection will be presented at Hôtel Le Marois, a historic private mansion in the heart of Paris, providing an elegant new setting for the brand's Japanese textile craftsmanship and contemporary menswear.

Since 2017, designer Hiromi Asai has collaborated with Japanese Kimono textile craftsmen, bringing centuries-old textile techniques into contemporary menswear. Asai first presented authentic Kimonos at New York Fashion Week in 2016.

SPRING/SUMMER 2027: "AKATSUKI — BEFORE THE DAWN"

HIROMI ASAI's Spring/Summer 2027 collection is inspired by the quiet moment when a long night begins to give way to the first signs of light. Akatsuki is a Japanese word for the time just before dawn — when the world is still dark and the sun has yet to appear, but a new day is already beginning beyond the horizon.

The eight-look collection traces this transition through color, moving from deep navy, charcoal and earthy tones toward soft whites and luminous neutrals. Working with Japanese Kimono textile craftsmen in Tango, one of Japan's historic silk-weaving regions, HIROMI ASAI developed new textiles specifically for the collection. Many feature nuitori, a traditional technique in which decorative threads are woven into the fabric, creating depth, texture and subtle shifts of light as the garments move.

At the heart of "Akatsuki" is kacho-fugetsu, the Japanese appreciation of nature and the changing seasons. Nature-inspired motifs appear alongside bold panther patterns, graphic checks and traditional auspicious designs. As dawn approaches, nature awakens and life begins to stir — a sense of renewal that runs throughout the collection.

Following its New York presentation, "Akatsuki" takes on a different character in Paris. The historic interiors of Hôtel Le Marois offer a striking backdrop for the collection, allowing the textures, patterns and movement of the Japanese textiles to be seen in a new light.

DESIGNER COMMENT

"After presenting 'Akatsuki' in New York, I am very excited to bring the Spring/Summer 2027 collection to Paris and show it in such a beautiful setting," said designer Hiromi Asai. "Paris has always been a special place for fashion, and I am looking forward to seeing the collection come to life here in a different way.

"With 'Akatsuki,' I wanted to capture that quiet moment before dawn — not just the darkness, but the hope that is already there. For me, this collection is about believing in the light we cannot see yet. I hope that feeling comes through in Paris."

SHOW DETAILS

HIROMI ASAI Spring/Summer 2027 "Akatsuki — Before the Dawn"
Flying Solo Paris Fashion Week Show
Date & Time: Wednesday, October 7, 2026; 4:00 PM CEST
Location: Hôtel Le Marois
9–11 Avenue Franklin Delano Roosevelt, 75008 Paris, France
RSVP: Press and industry inquiries to HIROMI ASAI by October 6.

UPCOMING SHOW

Following its Paris presentation, HIROMI ASAI will bring the Spring/Summer 2027 collection to Los Angeles Fashion Week on October 9, 2026.

SALES & SHOWROOM INFORMATION

For Sales
Flying Solo, The Store
419 Broome St, New York, NY 10013
646-982-1133
https://flyingsolo.nyc
Also available at Online Store
https://flyingsolo.nyc/designer/hiromi-asai

For PR and Showroom
Flying Solo PR - The Copper Room
419 Broome St, New York, NY 10013, USA
https://www.instagram.com/flyingsolo_pr
Maison Privée
8285 Sunset Blvd. Suite #1, West Hollywood, CA 90046
https://www.maisonpriveepr.com

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Media Contact:
Hiromi Asai
+1-646-242-4156
[email protected] 

SOURCE HIROMI ASAI - Mode & Classic LLC