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Hisense muestra un mundo más inteligente en IFA 2011


News provided by

Hisense Group

Sep 10, 2011, 03:58 ET

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BERLÍN, September 10, 2011 /PRNewswire/ --

Celebrada en Berlín, Alemania, Hisense ha mostrado sus TVs inteligentes de alta gama en IFA 2011. Los productos más novedosos de alta gama de Hisense incluyen XT710, XT68 y XT69. Además, la nueva generación de TV personales e inteligentes realizó su presentación en la muestra, atrayendo la atención de muchos visitantes.

(Foto: http://photos.prnewswire.com/prnh/20110909/CN65481)

"La competición dentro de la industria de la electrónica de consumo depende del desarrollo de los productos inteligentes", indicó el presidente de Hisense, Zhou Houjian. También añadió que "los desarrolladores de la industria deben centrarse de forma continuada en el alcance y desarrollo para conseguir el éxito en el mercado rápidamente cambiante actual... Confío por completo en el desarrollo de los negocios inteligentes de Hisense". La firma ya ha establecido una división de promoción industrial inteligente, con el objetivo de promover la capacidad inteligente de su gama completa de productos. Hisense lanzará su segunda generación de TV personales inteligentes en un futuro cercano.

IFA está considerada como la exposición de electrónica de consumo más importante de Europa. El retorno de Hisense refleja la firme determinación de la compañía para desarrollar su marca en el extranjero y seguir ampliando su presencia en el mercado de Europa. La gama completa de Hisense de productos inteligentes de alta gama ha mostrado el crecimiento de la marca de la compañía dentro de Europa. Estos productos no solo representan el progreso de Hisense, sino que también proporcionan una buena oportunidad para crear una huella y la comercialización de sus productos de alta gama en la región.  

El doctor Lan Lin, vicepresidente de Hisense Group y responsable general de Hisense International, declaró: "La compañía debe desarrollar su propia marca si desea ser mayor y más fuerte en los mercados extranjeros". Dentro del mercado de Sudáfrica, en el que Hisense cuenta con una experiencia sustancial en las operaciones de marca, la compañía ha empatado en Segundo lugar con LG en julio con una cuota de mercado de un 19% en el segmento LED de alta gama, según los datos de GFK. En 2010, Hisense ajustó su red de producción, ventas e investigación y desarrollo en Europa a fin de capturar el potencial de crecimiento en el mercado de Europa. Alemania fue seleccionada como centro regional europeo, con filiales creadas en Italia, Bélgica y Reino Unido, entre otros países. La empresa ha ampliado sus negocios dentro de otros importantes mercados en 2011, incluyendo Turquía, Israel y España. El desarrollo acelerado de la marca dentro de estas regiones se debe a la cooperación con los importantes canales locales. Además, las instalaciones de Hisense en Turquía estarán operativas en la segunda mitad de septiembre.

SOURCE Hisense Group

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