HITECH Answers and UBM Medica US Announce Comprehensive Marketing and Distribution Partnership for HIEAnswers.net

Partnership combines educational content on health information exchange (HIE) with the industry leading reach and resources of UBM Medica

Sep 05, 2012, 11:00 ET from UBM Medica US

NORWALK, Conn., Sept. 5, 2012 /PRNewswire/ -- HITECH Answers, a leading provider of educational resources on the HITECH Act, the ARRA stimulus benefits and Meaningful Use (MU) announced today a unique marketing and distribution partnership with UBM Medica US for its new network site, HIEAnswers.net. HIE Answers provides content and resources to help providers and hospitals understand Health Information Exchange and what is required to stay current with federal initiatives.

UBM Medica US is one of the largest media companies in the United States serving the healthcare industry and delivers integrated and strategic communication solutions to a comprehensive audience of medical professionals and healthcare consumers through online, print, live, and custom programs. HIE Answers content will now be delivered to more professionals via the UBM Medica Partner Network.

"The goal of our 'answers' network is to help providers and hospitals understand how to participate in Electronic Health Record Adoption and Health Information Exchange," said Roberta Mullin, Editor-in-Chief for HITECH Answers. "While the two sites look almost identical, from a content standpoint, their focus differs, with HITECHAnswers.net devoted to the EHR Incentive Programs and HIEAnswers.net exclusively on health information exchange."

"We are thrilled to continue to grow our partnership with HITECH Answers with the addition of their new site HIE Answers," said Barron Hirsch, Senior Director at UBM Medica. "HIE Answers is an extension of HITECH Answers and will continue to support our efforts in reaching a Practice Management audience."

About HITECH Answers
HITECH Answers and its network of resource sites is a leading provider of online educational resources for healthcare providers to learn more about EHR adoption. At the forefront of providing independent analysis of the HITECH Act since April of 2009, HITECH Answers provides news, commentary, resources and tools for providers to gain a complete understanding of the process of adopting certified EHR technology and achieving meaningful use. Learn more at: www.HITECHAnswers.net or www.hieanswers.net

About UBM Medica US
Addressing today's healthcare information needs, UBM Medica US, delivers strategic, integrated communications solutions and comprehensive reach -- online, in print, and via custom programs. Improving the effectiveness of healthcare through information and education, UBM Medica US provides unbiased clinical, practical, and business information for physicians, providers, payers, and patients around the world. Through journals, magazines, websites, online communities, drug databases, digital events, and other valuable resources, UBM Medica US also delivers comprehensive communication solutions for the pharmaceutical and related industries. Websites include CancerNetwork.com, ConsultantLive.com, DiagnosticImaging.com, MusculoskeletalNetwork.com, OBGYN.net, PhysiciansPractice.com, PsychiatricTimes.com and SearchMedica.com. UBM Medica US is part of UBM Connect – which provides marketing services across a number of communities, the largest of which are healthcare, medical device design and advanced manufacturing. UBM Connect also includes UBM Studios, the global leader in interactive digital environments. UBM Connect is a UBM plc company. For more information, visit http://UBMMedicaUS.com  

Media Contacts:

For HIEAnswers

For UBM Medica US

Carol Flagg

Amy Erdman