LOS ANGELES, June 14, 2011 /PRNewswire/ -- HitFix, a leader in entertainment news, today announced the launch of HitFix Fantasy So You Think You Can Dance. This industry-first application enables fans of So You Think You Can Dance to participate in a fantasy league - challenging friends as they select their top picks throughout the course of the show and earning the most points in a quest to be named the winner of their bracket. The HitFix Fantasy So You Think You Can Dance competition kicks off this week as the top 20 finalists have been selected for the audition round.
How the Fantasy League Works:
To start, fans form a fantasy league with their friends or join the HitFix public league. Once a player has created or joined a league they can begin to make their top picks by dragging and dropping photos of the top 20 ordering them from the best (least likely to be eliminated) to worst (most likely to be eliminated).
"Our goal at HitFix is to give users unique content beyond just a purely editorial experience," said Jennifer Sargent, co-founder and CEO, HitFix. "This new application lets fans not only consume content, but also interact, predict the outcomes and discuss their favorite contestants. This increased engagement and superior user experience is what differentiates us from other entertainment sites."
Players accumulate the most points when they correctly predict the contestant who gets eliminated from the show each week. For example: if the dancer that is eliminated is in the player's 19th or 20th spot on the list they earn the full 100 points. Whereas if the winner is in the 13th or lower spot, they'd receive 0 points.
The maximum number of points available after each elimination increases as the show continues starting at 100 and increasing to 400 for the finale. A leaderboard, set up through each individual private league, reports standings. There is also a section that displays the top 100 scores across the entire league. Users can update their choices frequently before the elimination show on Thursday evening.
HitFix was founded by industry experts, Jennifer Sargent, CEO, and Greg Ellwood, Editor-In-Chief. The site caters to an 18-34 year old consumer demographic and attracts about equal numbers of men and women, unusual in an industry often dominated by female viewers. The company generates revenue through advertising as well as the syndication of content and reaches more than 2 million monthly unique users.
About HitFix
Profiled in BusinessWeek as one of "America's Most Promising Start-ups," Los Angeles-based HitFix brings the world of entertainment news and events to discerning fans that prefer entertainment journalism and events to celebrity scandal. The site reaches more than 2 million unique users each month and is designed for an 18-34 year old demographic. HitFix calls on the talents of renowned entertainment commentators and journalists such as Alan Sepinwall, Drew McWeeny, Daniel Fienberg and Melinda Newman to produce wide-ranging news, interviews and commentary on all aspects of entertainment. For more information visit www.HitFix.com, www.facebook.com/hitfix, www.twitter.com/hitfix or www.youtube.com/hitfix.
Contact:
Kourtney Schepman/Irving Der
Rogers & Cowan
310.854.8168/310.854.8194
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SOURCE HitFix
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