HM Insurance Group Launches New Website With Responsive Design

Apr 15, 2013, 09:00 ET from HM Insurance Group

PITTSBURGH, April 15, 2013 /PRNewswire/ -- HM Insurance Group (HM) has launched a new website,, featuring responsive web design that allows visitors to view the site optimally on the device of their choice – computer, tablet or smartphone. The launch of this responsive site puts HM at the forefront of mobile insurance business interaction with an approach that addresses the astounding growth of Internet traffic on mobile devices, coupled with the increasing movement of insurance professionals to a mobile business platform.

According to a recent LIMRA study, a consumer-driven trend toward mobile access and the way in which customers – consumers, clients or salespeople – interact with carriers is driving business to a mobile environment. The study also stated that 62 percent of producers are currently using a hand-held mobile device (generally a smartphone) to access the Internet for business, with 42 percent citing a need for mobile services and apps from their carrier as a barrier to further use.*

"When visitors come to, they will find it easy to get the information they need to do business with us anytime, anywhere, on any device – while also experiencing the fundamental attributes of the HM brand," Michael Sullivan, president and chief operating officer, said. "Significant thought and planning went into the development of our new web platform, taking into consideration insight from producers and clients as well as recommendations from thought leaders in all areas of our company to create a truly useful online business environment."

The new website brings all of HM's product lines – stop loss, workers' compensation and group and individual supplemental coverages, including critical illness and accident – together in one location and features the new brand elements of the company, providing a single, flexible resource for company details, marketing materials business tools, contact information and more. Extensive research, planning and testing lead to the development of this site that is centered on user experience.

An easy-to-follow tabbed approach to information and separate areas focusing on each product line help to meet each user's needs in one convenient place based on audience, message and purpose. And just as the site serves as the face of HM online, images of HM employees are included throughout the site for further personalization of the brand.

This redesign is the first phase of HM's mobile platform development project, which is a key strategic initiative for the company; additional phases will launch as functionality is expanded.

*LIMRA. "The Mobile Mandate – Worldwide Trends in Emerging Technologies." LIMRA's Marketfacts Quarterly, November 4, 2012.

SOURCE HM Insurance Group