Hoffman Welcomes Margaret Carpo as New Senior Vice President to Lead Enterprise and Deep Tech Practice

SILICON VALLEY, Calif., Feb. 3, 2025 /PRNewswire/ -- The Hoffman Agency, a global communications consultancy, today announced the appointment of Margaret Carpo as Senior Vice President, where she will spearhead the expansion of the enterprise and deep tech practice based out of Hoffman's San Jose headquarters. With nearly two decades of experience in public relations and a robust portfolio in AI, semiconductors, enterprise technology, cloud computing, advanced manufacturing, telecoms, venture capital, and startups, Margaret brings a wealth of knowledge and expertise to the team.

"Margaret joins our team at a pivotal moment as we gear up for significant growth," said Gerard LaFond, managing director of North America for Hoffman. "Margaret's ambition, extensive experience across various sectors, and deep connections within the Silicon Valley tech scene will be instrumental in driving our business forward."

Margaret joins Hoffman from Clarity, a global digital marketing and communications agency, where she served as Senior Vice President and led the San Francisco office. Her focus on B2B enterprise, venture capital, and semiconductor clients, underscores her ability to provide senior marketing and communications counsel to visionary founders and teams.

"Hoffman has an incredible culture, and Lou is a legend, he truly cares about clients, business and people setting a high bar. I am honored to join this world-class team," said Margaret Carpo. "Hoffman's unmatched expertise in unraveling complexity, global footprint, and storytelling approach was a natural fit. I'm excited work with our talented teams and clients to drive impactful communications during a very dynamic time in our industry."

Throughout her career, Margaret has held leadership roles at Engage PR and Archetype (formerly Text 100) and spent a decade in Europe as an independent consultant. A Silicon Valley native, Margaret is passionate about helping clients articulate and navigate complex technologies, driving thought leadership, and building high-performing teams. She holds a BA from the University of Southern California and resides in the Bay Area with her family.

About The Hoffman Agency 

The Hoffman Agency (www.hoffman.com) offers its clients the best of both worlds — the high touch of a boutique and the sophistication of services associated with mega shops. While campaigns vary by client and industry, they all share one theme: the creation of content that reflects the tenets of storytelling and what the firm calls storytelling techniques.

SOURCE The Hoffman Agency