Hola Prime Announces Karl-Anthony Towns as First-Ever Sports Brand Ambassador, Marking a New Chapter in Prop Trading

NEW YORK, May 13, 2025 /PRNewswire/ -- Leading global proprietary trading firm Hola Prime is proud to announce five-time All-Star Karl-Anthony Towns as its first-ever sports brand ambassador. This partnership marks a significant moment in Hola Prime's journey, highlighting its commitment to redefining what modern trading stands for—speed, discipline, performance, and fairness.

The announcement coincides with the launch of the brand campaign, "#SpeedIsSuccess," created and produced with sports agency of record Athlete-Driven Worldwide. The new video brings to life the close connection between an athlete's journey and trader's journey, both demanding the ability to think under pressure, make quick yet thoughtful decisions, face adversity, and sustain performance over time through discipline and preparation. It also shows the importance of fairness in the game as well as the Prop industry, where Hola Prime is setting the benchmark with clear rules and payouts within an hour.

"Hola Prime is flipping the script, not just in finance, but in how people see trading," said Karl-Anthony Towns. "As a pro athlete, I know what it means to bet on yourself, and that's exactly what Hola Prime is about."

Hola Prime's decision to collaborate with an elite athlete is a natural extension of its trader-centric policies and creating a platform where traders can thrive with the same discipline and strategic thinking top athletes bring to their sport.

"At Hola Prime, we have always believed that trading, at its core, is a performance profession," said Somesh Kapuria, Founder and CEO of Hola Prime. "It's not about luck or shortcuts. Karl-Anthony Towns personifies our values. His career reflects what we encourage in our traders—consistency, resilience, and the courage to keep improving daily."

"We are thrilled to be leading Hola Prime's first launch in North America and their first ever sports brand ambassadorship with Karl-Anthony Towns," added Chris Lobono, CEO of Athlete-Driven Worldwide of the campaign. "This is the perfect match in connecting an all-star like KAT to a top brand as we spotlight the journey through adversity, meeting any challenge, and eventual triumph with practice and the right support."

The partnership with Towns positions Hola Prime as a standout in a saturated market—more than just a platform, it is a movement. With the star power of a professional basketball giant and the soul of a fintech disruptor, Hola Prime is redefining what trading looks like in 2025 and beyond.

Watch the full video here: Karl-Anthony Towns Joins Hola Prime | A New Era Begins in Trading

Hola Prime is redefining trader success with one-hour payouts, personalized mentorship, and complete transparency. Through initiatives like the "#SpeedIsSuccess" campaign, it challenges outdated trading models and empowers individuals to build sustainable, skill-driven careers.

The launch will run nationwide through the NBA Finals with comprehensive media led by Athlete-Driven Worldwide across Bleacher Report and the NBA on TNT streaming simulcast.

About Hola Prime
Hola Prime is a global proprietary trading firm with offices in the UK, Hong Kong, Cyprus, Dubai, and India. It supports a diverse community of traders across 175+ countries, offering access to Forex, CFDs, On Exchange Cryptos and Futures, across multiple trading platforms. The firm is known for its structured approach to risk management, transparency, and trader-centric operations. Learn more at holaprime.com.

About Athlete-Driven Worldwide
Athlete-Driven Worldwide is a premier sports and entertainment creative marketing firm, highly regarded for expertise in brand storytelling through athletes and celebrities, building and activating league and team partnerships and sponsorships. Visit https://www.athlete-driven.com/ for more information.

SOURCE Hola Prime