Home Cellular, a Home Center Company, Launched Mobile Business to Offer Mobile Communications Solutions via its MVNE Partner, Forum Mobile

Apr 23, 2012, 15:53 ET from Forum Mobile

TEL AVIV, Israel, April 23, 2012 /PRNewswire/ --

23 APRIL 2012. Forum Mobile Israel Ltd., a wholly owned company of Quantum Telecom Inc.(Ticker: QTMI) announced today that its MVNO customer in Israel, Home Cellular, a company owned by Home Center, Israel's  largest DIY retailer, commercially launched its mobile business yesterday. The service will offer Home Center customers with mobile communication solutions - voice, SMS, data and mobile devices in both post and pre paid models. Home Center has around 1,000,000 customer visits a month.

Home Cellular's Chairman, Mr. Aharon Meidan stated that "Our target is to reach over 200,000 subscribers within the next four years." Mr. Udi Mearzi, Home Cellular's CEO, stated that the new MVNO's pricing is the most affordable in Israel for the target segment.

Essentially, retailers such as supermarkets, DIY, hardware, department stores and others can set up their operation through Forum Mobile quickly and efficiently to offer mobile phones, SIM cards, air time, data services (3G Internet), cheap calls to and from abroad and many other accompanying offers, e.g. cellular money transfers. Such retailers become MVNOs, or Mobile Virtual Network Operators. Quantum Telecom is a Mobile Virtual Network Enabler providing all the necessary services to mobile operators that wish to offer advanced services to their customers, such as network services, billing, CRM, operations, administration, support, etc. The company, based in the U.S. and Israel, capitalizes on the up-and-coming trend of retailers and other companies with established operations to add consumer telecom products to their offering.

"Forum Mobile helps companies globally (mainly retailers) to leverage their existing operations, branch locations and customer service, and utilize their existing customer base in order to provide mobile solutions and services in a fast and cost effective way," said Benny Yehezkel, Forum Mobile Executive Vice President.


Yael Greenberg
Forum Mobile Inc.

SOURCE Forum Mobile