HOMETOWN SOCCER HOLDINGS SELECTS VIVENU AS ITS TICKETING PLATFORM PARTNER

One Digital and Data Infrastructure Across Hometown Soccer Clubs, Designed to Put Fans First 

NEW YORK, Nov. 12, 2026 /PRNewswire/ -- Hometown Soccer Holdings (HSH) has selected vivenu, the AI-native, end-to-end ticketing platform for live entertainment, as its exclusive ticketing partner in a long-term agreement. The partnership puts the MLS NEXT Pro clubs operated by Hometown Soccer Holdings on a unified ticketing platform, giving the venture one ticket sales hub across North America while each club keeps its own brand and user-friendly interface to support a seamless fan experience.

Hometown Soccer Holdings, a strategic partnership between KKR and MLS to centralize and scale MLS NEXT Pro's commercial operations and launch new clubs in cities across North America, is building a centralized digital platform to empower multiple clubs with modern ticketing technology at its core. vivenu was chosen because its API-first, white-label infrastructure runs ticketing, data, and integrations centrally while every club sells under its own identity, in its own market, with its own pricing and inventory. As new clubs and venues come online, they benefit from the same centralized digital and data excellence from day one.

vivenu's AI will run ticketing operations and surface revenue opportunities in real time to each of HSH's clubs. It also allows for the HSH platform and individual clubs to personalize fan experiences at the national and local level, with each club's operating team learning from the others at national scale while serving its own community. First-party fan data ownership and the centralized ecosystem give Hometown Soccer Holdings the insights to engage sponsors with value-added activations built directly into the fan experience, offering new opportunities for personalization.

Hometown Soccer Holdings has built an executive team with leadership experience from top global sports and entertainment entities, which gives the venture the ability to choose the best partners available today. Equipping that team with the best tools for fan engagement that turns into measurable revenue was a priority.

"We are building professional soccer clubs with real roots in local markets, and that begins with a fan's experience purchasing their ticket to a match," said Tom Glick, CEO, Hometown Soccer Holdings. "Serving our fans with tailored experiences, delivering consistently for them at a high standard across our clubs, and doing it with modern tools is essential. In vivenu, we've found a partner designed for and excited to go on this journey with us - a technology company that specializes in ticketing, that will provide efficiencies and build repeatable solutions as we add clubs and open new stadiums across the country. It's an exciting time for soccer, and the vivenu and Hometown Soccer partnership is being built to keep fans at the center of our sport's bright future."

"What drew us to Hometown Soccer Holdings from the get-go was their ambition to turn better, more personalized fan engagement into meaningful revenue," said Simon Hennes, CEO of vivenu. "That is what the vivenu platform is built for. Every club keeps its own brand and owns its own data. Ambitious organizations want exactly that today. We are energized by the popularity of soccer in the United States, and look forward to applying our learnings from working with U.S. and European clubs to help fandom continue to grow."

Travis Smith, Regional Vice President, Sports and College Partnerships, North America at vivenu, added: "vivenu is the ticketing platform at the core of Hometown Soccer Holdings' AI strategy, and we are excited to support leaders who will push the boundaries of innovation through their community of MLS NEXT Pro fan data."

The partnership covers ticketing across all Hometown Soccer Holdings clubs and venues, including white-label checkout under each club's brand, season and group sales, multi-market reporting, real-time sales and attendance analytics, and direct integrations with the venture's CRM, marketing, and sponsorship tools.

About Hometown Soccer Holdings
Hometown Soccer Holdings is a professional soccer organization dedicated to bringing new clubs and purpose-built stadiums to cities across North America. Founded by soccer industry veterans Tom Glick and Chris Klein, whose careers span leadership roles at Manchester City FC, Chelsea, the LA Galaxy, Major League Soccer, and beyond. Hometown Soccer Holdings partners with MLS and KKR to grow the game in new communities. For more information, visit www.hometownsoccer.com.

About vivenu
vivenu is the fastest-growing end-to-end white-label ticketing platform in the world, trusted by over 1,100 premier event, sports, and venue brands like Stanford University, Schalke 04, HYROX, Fondation Cartier, the GRAMMYs, and Bad Bunny's Guinness World Record-breaking Puerto Rico residency. Positioned at the forefront of the AI-first fan engagement era, vivenu is the tech-leading infrastructure modern organizations require to transform ticketing from a cost center into a high-performance revenue engine. With an API-first architecture, vivenu provides a fully open ecosystem that lets top organizers customize and build on the platform, ensuring direct integration and complete brand ownership. This holistic approach captures significantly more data points than legacy competitors, providing the deep marketing insights needed to drive EBITDA margins through hyper-personalized upsells, cross-sells, and sophisticated sponsor integrations. Now a profitable business operating globally with 200 people across six international offices, vivenu serves as the core of the modern fan engine, giving organizations the data sovereignty and technical flexibility to maximize lifetime value and deliver a premium fan experience.

For more information, please visit vivenu.com, or send a press inquiry to [email protected].

SOURCE vivenu