Honda collaborates with Nate Smith for Long Live Country Rock & Roll Tour

• Honda FourTrax Foreman Rubicon ATV being displayed at concert-tour stops
• Fans can win the custom-wrapped rec/utility ATV, designed by Smith

TULSA, Okla., April 1, 2026 /PRNewswire/ -- American Honda and chart-topping country artist Nate Smith kicked off an exciting collaboration this past weekend during the first three stops of Smith's Long Live Country Rock & Roll Tour, Powered by Honda. Honda is serving as the presenting sponsor for the tour, which launched March 26 at Cain's Ballroom in Tulsa with opener Brandon Wisham. In addition, special guests Josh Ross and Just Jayne will appear on select dates.

This collaboration between Honda and Smith is built on a shared passion for performance, hard work and the outdoors. As part of the effort, Smith will personally design a custom-wrapped Honda FourTrax Foreman Rubicon DCT EPS, reflecting his unique style and connection to the sport. This one-of-a-kind rec/utility ATV will be showcased at tour stops across the country, and fans will have the opportunity to win it in a sweepstakes.

An avid ATV enthusiast, Smith regularly rides a Honda ATV on property around his Nashville home, making the partnership a natural fit. His genuine passion for powersports aligns seamlessly with Honda's commitment to producing ATVs that enhance outdoor experiences and personal freedom.

"The Long Live Country Rock & Roll Tour is all about freedom, loud music, and the outdoors—so teaming up with Honda felt like the perfect match," Smith said. "Designing a custom four-wheeler we get to give away to fans just takes it to another level. FIRED UP and grateful to work with Honda!"

"Partnering with Nate Smith gives us an exciting opportunity to connect with fans who share a love for music, adventure and the outdoors," said Brandon Wilson, Manager of Racing & Advertising at American Honda's Power Sports & Products Division. "Nate's enthusiasm for ATV riding is authentic, and we're thrilled to support his tour while showcasing how Honda products can be a part of that same lifestyle."

Fans attending the Long Live Country Rock & Roll Tour can expect an electrifying live-music experience, enhanced by Smith's collaboration with Honda. The tour will visit cities nationwide over the course of three months, bringing together country-music fans and powersports enthusiasts alike, under one high-energy banner.

Honda ATVs are proudly made in the USA, planned in Georgia, developed in Ohio and produced in Swepsonville, North Carolina, using domestic and globally sourced parts.

For more information about Honda Powersports products, visit powersports.honda.com. For more information about Nate Smith's Long Live Country Rock & Roll Tour, Powered by Honda, or to purchase tickets, visit natesmithofficial.com.

Editors: Additional information and assets can be found at HondaNews.com

About Honda Powersports
Honda began motorcycle sales in America in 1959, and today, offers a full range of Honda motorcycles, scooters, all-terrain vehicles (ATVs) and side-by-sides in the U.S. Innovative technology always has been a Honda trademark, showcasing pioneering engine and chassis design that has set the standard for excellence for more than 65 years. Honda also has announced plans for battery-electric powersports products. Honda Powersports products have been built in America for 45 years and today, all Honda side-by-sides and ATVs are made in America at Honda manufacturing plants in Timmonsville, S.C. and Swepsonville, N.C., using domestic and globally made parts. Learn more at https://powersports.honda.com.

More information about Honda is available in the Digital FactBook.

About Nate Smith
Just two years after smashing the doors open to the Country music scene, MULTI-PLATINUM chart-topper Nate Smith has risen to the ranks of the genre's biggest hitmakers. With over 3.9 BILLION global career streams to date, he's already earned his fourth consecutive #1 with current single "Fix What You Didn't Break" (Sony Music Nashville), after becoming the first artist in Country Aircheck/Mediabase chart history to launch their career with three straight multi-week #1 smashes including 3X PLATINUM #1 "Whiskey On You"; PLATINUM, record-setting, 10-week consecutive #1 "World on Fire"; and PLATINUM #1 "Bulletproof." The Paradise, California-born musician made a knockout debut in 2023 with his GOLD self-titled LP, and next brought his high-octane brand of Country to his sophomore album, California Gold, the following year with genre-defying collaborations featuring Avril Lavigne and Alesso (on the #1 Dance hit "I Like It"). With his TV appearances including TODAY, The Tonight Show Starring Jimmy Fallon, and Jimmy Kimmel Live!, Smith's racked up nominations from CMA, CMT, iHeartRadio, and People's Choice Country Awards, all while being recognized as ACM New Male Artist of the Year 2024, Billboard's Country Power Players Rookie of the Year 2024, and Amazon Music's Breakthrough Artist 2024, and winning acclaim from the likes of Rolling Stone, GRAMMY.com, American Songwriter, Los Angeles Times, and The Tennessean (who praised him as "country music's fastest-rising beloved voice"). Selling out crowds across the country as an incendiary headliner with his LONG LIVE COUNTRY ROCK & ROLL TOUR this spring, he's also on deck as direct support for Jason Aldean's FULL THROTTLE TOUR 2026, after previously opening for Thomas Rhett, Cole Swindell, and Morgan Wallen. Dropping "After Midnight" featuring Tyler Hubbard, after last joining forces with HARDY for "Nobody Likes Your Girlfriend," he also delivered the deeply poignant "Dads Don't Die." Smith is managed by Kevin "Chief" Zaruk and Simon Tikhman with The Core Entertainment.

SOURCE American Honda Powersports