Honda's New Video Series Spotlights Associates Who Play Active Roles in the Community

MARYSVILLE, Ohio, April 3, 2014 /PRNewswire/ -- Production line associate and firefighter. Engineer and child advocate. Quality control expert and family business volunteer. A new video series called What Makes a Honda is Who Makes a Honda begins to tell the stories of Honda's more than 30,000 North American associates – both on and off the job.

Beginning April 3, Honda introduces 12 associates who believe that building quality communities is just as important as building quality products. They come from across North America, from small towns and big cities, volunteering and working hands-on to improve their neighborhoods.

The What Makes a Honda is Who Makes a Honda video series focuses on Honda's commitment to innovation, inclusion, a youthful spirit and respect for the individual – core tenets of Honda's approach to business that work equally well in the community. In addition, the videos spotlight the diverse career opportunities that exist within Honda, while also showcasing inspiring ways these associates give back.

The series begins with Eddie Caldwell, a production associate from Honda Manufacturing of Alabama (HMA) in Lincoln, Ala. Caldwell is a 12-year Honda veteran, specializing in rear suspension assembly for the Ridgeline, Odyssey and Pilot. He also serves as acting captain for Hollins (Alabama) Volunteer Fire and Rescue, responding to a variety of emergency situations as a volunteer firefighter.

His dedicated community service qualifies him for HMA's unique HondaStar program, which not only encourages associates to volunteer, but also provides a donation to the non-profit in his or her honor once the associate reaches 40 hours of volunteer service each year.

The What Makes a Honda is Who Makes a Honda series will run on YouTube, http://honda.us/1lCtxMJ.

About Honda
Honda established operations in America in 1959, and now employs more than 33,000 associates in its North America sales, R&D and manufacturing. It now operates 15 major manufacturing facilities in North America, producing a wide range of Honda and Acura automobiles, automobile engines and transmissions, Honda all-terrain vehicles, and power equipment products such as lawn mowers, mini-tillers and general purpose engines, using domestic and globally sourced parts.

This includes eight Honda auto plants in the North American region that have the capacity to produce 1.92 million automobiles each year.  Honda operates major research and development centers in the U.S. that fully design, develop and engineer many of the products Honda produces in North America.

In 2013, more than 90 percent of the Honda and Acura automobiles sold in the U.S. were produced in North America.

Honda operates major research and development centers in the U.S. that fully design, develop and engineer many of the products Honda produces in North America.

Media contact:
Maureen Richmond                                                       
Honda North America                                       
(937) 644-6495

Video - http://youtu.be/lytP-0XSM94
Logo - http://photos.prnewswire.com/prnh/20100923/HONDALOGO

SOURCE Honda