Accessibility Statement Skip Navigation
  • Resources
  • Investor Relations
  • Journalists
  • Agencies
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • English-only
      • News Releases Overview

      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
      • Multimedia Gallery Overview

      • Trending Topics

      • All Trending Topics
  • Business & Money
      • Auto & Transportation

      • All Automotive & Transportation
      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • Auto & Transportation Overview

      • View All Auto & Transportation

      • Business Technology

      • All Business Technology
      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • Business Technology Overview

      • View All Business Technology

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Financial Services & Investing

      • All Financial Services & Investing
      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • Financial Services & Investing Overview

      • View All Financial Services & Investing

      • General Business

      • All General Business
      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • General Business Overview

      • View All General Business

  • Science & Tech
      • Consumer Technology

      • All Consumer Technology
      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • Consumer Technology Overview

      • View All Consumer Technology

      • Energy & Natural Resources

      • All Energy
      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • Energy & Natural Resources Overview

      • View All Energy & Natural Resources

      • Environ­ment

      • All Environ­ment
      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • Environ­ment Overview

      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • All Heavy Industry & Manufacturing
      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • Heavy Industry & Manufacturing Overview

      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • All Telecomm­unications
      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • Telecomm­unications Overview

      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • All Consumer Products & Retail
      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • Consumer Products & Retail Overview

      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Health

      • All Health
      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • Health Overview

      • View All Health

      • Sports

      • All Sports
      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • Sports Overview

      • View All Sports

      • Travel

      • All Travel
      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • Travel Overview

      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • All Policy & Public Interest
      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • Policy & Public Interest Overview

      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • All People & Culture
      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • People & Culture Overview

      • View All People & Culture

      • In-Language News

      • Arabic
      • español
      • português
      • Česko
      • Danmark
      • Deutschland
      • España
      • France
      • Italia
      • Nederland
      • Norge
      • Polska
      • Portugal
      • Россия
      • Slovensko
      • Suomi
      • Sverige
  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Amplify Content
  • All Products
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Hamburger menu
  • PR Newswire: news distribution, targeting and monitoring
  • Send a Release
    • ALL CONTACT INFO
    • Contact Us

      888-776-0942
      from 8 AM - 10 PM ET

  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • News in Focus
    • Browse All News
    • Multimedia Gallery
    • Trending Topics
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Amplify Content
  • All Products
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS

Hoonigan launches Ken Block's ELECTRIKHANA TWO: One More Playground; Mexico City in the Audi S1 Hoonitron

Hoonigan (PRNewsfoto/Hoonigan)

News provided by

Hoonigan

Dec 06, 2023, 09:00 ET

Share this article

Share toX

Share this article

Share toX

Filmed in November 2022 in Mexico City – Hoonigan's second installment in the Electrikhana series takes the audience for one more slide with Ken Block in the newly developed 680 horsepower Audi S1 Hoonitron

VIDEO LINK: https://youtu.be/U4FAqwkn-pc 

COMPTON, Calif., Dec. 6, 2023 /PRNewswire/ -- In November of 2022, Ken Block and the Hoonigan team headed to Mexico City, MX to film the next installment of the Electrikhana series with the Audi S1 Hoonitron. Just over one month later, the devastating loss of Ken Block meant that the project was shelved - until today - with the launch of Electrikhana TWO: The Mexico City Sessions on the Hoonigan YouTube channel.

Continue Reading
Hoonigan Electrikhana Two
Hoonigan Electrikhana Two
Hoonigan Electrikhana Two
Hoonigan Electrikhana Two
Hoonigan Electrikhana Two
Hoonigan Electrikhana Two

Block, The Hoonigans, and Audi continue pushing the limits of what's possible in the performance EV world with Electrikhana TWO, sliding through iconic areas of Mexico City in Block's infamously aggressive, rally-inspired driving style. Improving the car immediately after the first film, Block and Audi built on important development lessons from their experience in Las Vegas.

The all-electric Audi S1 Hoonitron has seen a range of performance improvements, with the Audi Sport engineering team working with Block to modify the drivetrain to better serve his aggressive-yet-precise style of driving in the Gymkhana films. One of the biggest improvements comes from the 'simulated gears' feature: giving the car a sort of digital gearbox by programming multiple levels of wheel speed on the electric motors, controlled with a paddle shifter. Allowing for much more controlled slides and precise donuts, this was a major development over the car's form in the previous Electrikhana film; where a small jab of the throttle meant a jump from 15mph to over 120mph of wheel speed. Instantly.

Additionally, Block wanted to explore all-new driving features made possible with an EV drivetrain: such as opposite-driven wheels for a standing AWD burnout, instant switching from all-wheel to rear-wheel drive, "differential" tuning to influence chassis balance, as well as the ability to shift into reverse at ANY speed. Each of these features are put to the test in the new film.

Shot in and around Mexico City, Block launches the Hoonitron out of the world's largest bullring: Plaza de Toros. From there, it's an all-access trip through iconic areas of the city, with tricks around the Museo Soumaya, a big clincher moment with a slide past JUCA (one of Mexico's biggest automotive content creators), and ending with a session in and around the Benito Juárez International Airport. Capped off with a nostalgic Gymkhana tribute throughout the credits.

A big thank you goes out to the partners who helped make Electrikhana TWO possible: Audi, Spray Nine, Rotiform, Toyo Tires, Monster Energy, and Kubota.

About Ken Block
After co-founding DC Shoes in 1994 - a brand that changed the action sports world forever - Ken Block's rally career began in 2005. His skill and car control became quickly apparent, and Block aptly nabbed Rookie of the Year that season in the Rally America Championship. Since then, Block won 30+ national level rallies around the globe, scored points in the World Rally Championship, and accumulated five X Games medals... including winning silver on three wheels at X Games in LA in 2012 (behind 9-time WRC champ Sebastien Loeb). In addition to his performance in the car, Block was a driving force in shedding light on the sport of rally within the United States. His keen branding and marketing acumen, combined with his talents and skills behind the wheel, allowed Block to achieve global fame as a rally driver through his wildly successful Gymkhana series of videos. The Gymkhana Franchise has garnered over 650 million views on Youtube alone, adding Climbkhana, Terrakhana, and Electrikhana to the series of videos in recent years. In January 2023, Ken Block tragically passed away in his home state of Utah - leaving behind a tremendous and unparalleled career, as well as a life that inspired millions of friends, fans, and co-workers across the world. In his memory, the 43 Institute was founded to carry on Block's greatest legacy: creating paths of opportunity for the exceptionally driven who may lack the proper support system for growth and success.

About Hoonigan
Hoonigan, founded in 2011 by DC Shoes co-founder Ken Block and 0-60 Magazine Editor-in-Chief Brian Scotto, is much more than a brand. It's an automotive subculture, fueled on the shared passion of going fast and breaking things... then rebuilding them better than before. The company's signature brand of vehicular savagery is on full display across their network of YouTube channels, serving daily content to a subscription base numbering in the millions. In addition to daily videos and social media content, Hoonigan has long been the production and marketing outfit behind Ken Block's award-winning series of viral videos such as Gymkhana, Climbkhana, and Terrakhana.

Hoonigan continues to serve the automotive enthusiast industry with entertaining content and a wide selection of vehicle enhancements from its portfolio of lifestyle brands, including Fuel Off-Road, American Racing, KMC, Morimoto, TeraFlex, Rotiform, and Black Rhino. Utilizing its expanding global network of distribution centers spanning North America, Australia, and Europe, Hoonigan serves over 16,500 retailers. It has a growing e-commerce presence to provide enthusiast consumers with access to a variety of aftermarket enhancements including wheels, suspension, lighting, and accessories. More information is available at www.hoonigan.com. 

SOURCE Hoonigan

21%

more press release views with 
Request a Demo

Modal title

Also from this source

HOONIGAN'S "AUSSIE SHRED" TAKES GYMKHANA TO THE LAND DOWN UNDER FOR TRAVIS PASTRANA'S MOST UNHINGED FILM YET

HOONIGAN'S "AUSSIE SHRED" TAKES GYMKHANA TO THE LAND DOWN UNDER FOR TRAVIS PASTRANA'S MOST UNHINGED FILM YET

Hoonigan and Subaru Motorsports USA have premiered the latest entry in the internet-breaking Gymkhana film franchise, "Aussie Shred." Set Down Under...

HOONIGAN IS BACK -- AND IT'S GO TIME: INTRODUCING HOONIGAN'S RALLY SPEEDRUN CHAMPIONSHIP, PRESENTED BY KMC WHEELS

HOONIGAN IS BACK -- AND IT'S GO TIME: INTRODUCING HOONIGAN'S RALLY SPEEDRUN CHAMPIONSHIP, PRESENTED BY KMC WHEELS

Hoonigan is back and throwing down an all-new original motorsport series that pushes drivers and machines to the ragged edge on their very own rally...

More Releases From This Source

Explore

Automotive

Automotive

Transportation, Trucking & Railroad

Transportation, Trucking & Railroad

Sporting Events

Sporting Events

General Sports

General Sports

News Releases in Similar Topics

Contact PR Newswire

  • Call PR Newswire at 888-776-0942
    from 8 AM - 9 PM ET
  • Chat with an Expert
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices

Products

  • For Marketers
  • For Public Relations
  • For IR & Compliance
  • For Agency
  • All Products

About

  • About PR Newswire
  • About Cision
  • Become a Publishing Partner
  • Become a Channel Partner
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Italy
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United Kingdom
  • Vietnam

My Services

  • All New Releases
  • Platform Login
  • ProfNet
  • Data Privacy

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Platform Login
  • ProfNet
Call PR Newswire at
888-776-0942
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookies
Copyright © 2026 Cision US Inc.