Hop-on Services are deployed in Cancun International Airport with 911 Access and Tracking Ability for Direct Targeted Marketing

TEMECULA, Calif., May 1, 2012 /PRNewswire/ -- Hop-on, Inc. (OTC: HPNN.PK) today announced through its subsidiary, Hop-on Mobile, S. de R.L. de C.V., it launched its services  at the International Airport In Cancun, Mexico using Hop-on's distribution channels.  These phones have the ability to be tracked and monitored enabling Hop-on to provide customers with direct marketing campaigns.

Services and Features Generating Revenue for Hop-on:

• Concierge services available year-round, 24-hours a day
• Many languages spoken for local and visiting customers
• Money is earned from airtime and from handset-targeted direct marketing
• Profits from the initial handset sales
• Referrals to Travel Agencies, Tours Operators, Dinner Reservations, Car Rentals, Hotel and Resort Reservations, and other related businesses
• Business inquiries can receive  referral fees of USD $5-$50 per event. Invoices can be generated from call record details.
• Assisted calls can also generate per-minute revenues of USD $0.25-$1.00, especially for companies with the ability to keep customers connected for extended periods.  For example, calls to airlines or to credit card companies offering card and travel services.
• Based on a given handset geo-location, direct marketing text messages or phone calls can be initiated when in a target marketing area.  For example, when a customer is in Cancun, calls can be made offering specials at local tourist attractions, eateries, lodging.  The profitability for this highly targeted marketing service is tremendous.
• Geo-Targeting: Airports, Major Tourism Cities, Major Resorts, Timeshares, Travel Guides
• Future Phones with GPRS and tracking ability, Location Based Services, Live Operators, Voice Activated Response and Satellite Phones
• Custom Branding and White-label Opportunities

Global Market Facts and Figures

• Tourism is one of the world's largest industries, generating an estimated 11% of global Gross Domestic Product (GDP), employing 200 million people and transporting nearly 700 million international travelers per year – a figure that is expected to double by 2020.
• Developing countries currently have only a minority share of the international tourism market (approximately 30%), but this is growing.  International tourism arrivals in developing countries have grown by an average of 9.5% per year since 1990, compared to 4.6% growth worldwide.
• The tourism industry makes important contributions to the economies of developing countries, particularly to foreign exchange earnings, employment, and GDP.

Peter Michaels, CEO of Hop-on stated, "Hop-on phones have 911 services tied into the local carriers in Mexico and the United States.  The tourism industry has been tarnished due to a few isolated incidents targeted toward tourists.  Travelers to Mexico will have a local Mexican wireless number with 911 services attached to it."  The peace of mind this brings travelers is enormous, he said. "Now we also have the ability to directly market products and services to a customer who we know is a tourist.  We know our customers are looking for tourism marketing."

Hop-on is exploiting "first mover" advantages to bring new and innovative products to Global and Mexican markets.

Michaels also said, "During an emergency, locating a person needing assistance quickly and accurately, regardless of where they are, what type of mobile device they are using, what country they are in, or even whether they are outside or indoors is absolutely critical.  Private industry and governments around the world are considering the implementation of a universal emergency services system that quickly provides the location of wireless callers to first responders.  In the United States, this system, called Enhanced 911 (E-911) is already in place.  Hop-on uses two proven and tested technologies for Emergency Call Location Solutions - AGPS and U-TDOA.  Hop-on looks to be a leader in establishing their 911-E Technology and services as they can be deployed worldwide.

About Hop-on, Inc.

Hop-on, Inc. is a leading international manufacturer of electronics.  Since the company's inception, it has been known for developing the world's first $10 disposable cell phone.  Today, Hop-on remains one of the few U.S.-based manufacturers of cellular technology.  The Company currently develops and manufactures electronic cigarettes and cigars for distributors throughout the U.S. and internationally.  Hop-on also offers multimedia services and has secured licensing agreements from essential patent holders for GSM, CDMA and WiFi technologies.

Forward-Looking Statements:

Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933, and are subject to Rule 3B-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules.  All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the company, are forward-looking statements that involve risks and uncertainties.  There can be no assurance that such statements will prove to be accurate and other results and further events could differ materially from those anticipated in such statements.  Future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking statements.

Hop-on:
Danny Coleman
http://www.Hop-on.com
http://www.Hop-onMobile.com
http://www.911-E.com
+1 949-756-9008
Email: [email protected]

SOURCE Hop-on, Inc.