Hope for the Best; Plan for the Worst

TOKYO, April 18, 2012 /PRNewswire/ -- The remarkable nature of Japan's response to the earthquake and tsunami that struck just over a year ago made a deep impression on people the world over, as have the more recent pictures of the clean-up and efforts to regenerate the affected areas.

For businesses, however, the disaster served as a reminder that risk management goes beyond regular day-to-day business. In a new survey by AT&T*, results show that the business community in Japan is increasingly planning for unexpected events, seismic or not, that could disrupt or even shut down their operations. And as they enter the new financial year the survey shows that IT executives view business continuity planning and cloud computing investment as major priorities. 

The survey shows that 72% of companies in Japan surveyed are calling business continuity a priority in 2012 IT planning. Such preparedness is not just for theoretical threats – more than half (52%) of the companies surveyed said they have had to activate their own business continuity plans to deal with such diverse threats as IT failure, power outage at facilities and a "virtual event" such as a security breach.  

Technological development and growing IT budgets have enabled businesses in Japan to explore new ways to maintain critical domestic and international operations in the face of either natural or manmade disasters. Seventy-seven percent of executives surveyed said that IT budgets in new financial year are remaining about the same or are higher than in the past two years, while 36% are planning to invest in cloud computing in 2012, which allows companies to store data offsite and access it anywhere in the world. Security solutions (27%) and virtualization (25%) are another two new technologies companies are thinking about investing in during the coming financial year.

Mobility and wireless networks also carry weight in 2012 IT planning, but the security implications of mobile devices and social networking are a pressing concern for IT executives.

• 55% of surveyed companies include wireless networks capabilities as part of their business continuity plans.
• Two-thirds of executives indicated that they have special arrangements for communicating with key executives (68%) and have email or text messaging to reach employees (67%) in the event of a disaster.
• Japanese companies are seen to embrace the "Bring Your Own Device" trend as 41% of IT executives said that their companies allow employees to access work emails on their personal smartphones. However, 84% are concerned about the potential threat to security.
• Two-thirds (67%) indicated that their companies plan to invest in mobile security services, and 45% said they will increase the investment from 2011.
• Social networking is also getting more popular as 43% of the firms surveyed allow employees to use tools such as Facebook, Twitter, YouTube and LinkedIn from the corporate network, but 74% are worried about its impact on security.

Quote:
"Creating risk management strategies is not simply responding to threats. We are glad to see that Japanese companies understand the importance of business continuity planning and cloud computing investment in 2012 IT planning. Casting a more robust, more holistic risk management approach should be the new thinking for all Japanese companies," said Manabu Oka, president of AT&T Japan.

Study Methodology
The results are based on an online survey of 113 Information Technology (IT) executives in Tokyo, Japan.  The study was conducted by Research Now with companies having total revenues of more than US$25 million. Surveys were obtained between February 21 and March 7, 2012.

All survey respondents have primary responsibility for business continuity planning. Over half (59%) have locations outside of Japan.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries.  It also offers advanced TV services under the AT&T U-verse^® and AT&T │DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. 

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SOURCE AT&T Inc.