Hormel Foods Extends Agreement with SignalDemand for Predictive Analytics

SAN FRANCISCO, April 18, 2011 /PRNewswire/ -- SignalDemand, the leader in predictive analytics and optimization for commodities based value chains, today announced that Hormel Foods has renewed its subscription to SignalDemand's predictive analytics software service.

Hormel Foods has used SignalDemand since 2008 to institutionalize its pricing process, ensuring that the company is better able to determine its forward pricing strategy thus strengthening its customer relationships.  The SignalDemand software as a service solution has enabled Hormel Foods to better support their customers' promotion plans.

"We are delighted that Hormel Foods has chosen to continue its relationship with our organization," said Mike Neal, CEO and founder of SignalDemand.  "Known as an industry innovator, Hormel Foods' decision to renew its SignalDemand software subscription is an indicator of the value that predictive analytics delivers. It helps Hormel Foods manage volatility and plays a key role in helping the food and meat supplier maintain its strong earnings record."

SignalDemand provides predictive analytics and optimization for commodity based value chains. Through on-demand software and services, SignalDemand delivers real-time recommendations to help make complex price, mix, supply and purchasing decisions across products, customers, channels and suppliers. Using patented, comprehensive mathematical models to process thousands of variables, SignalDemand enables better day-to-day decision-making and increased profit margins.

About Hormel Foods

Hormel Foods Corporation, based in Austin, Minn., is a multinational manufacturer and marketer of consumer-branded food and meat products, many of which are among the best known and trusted in the food industry. The company leverages its extensive expertise, innovation and high competencies in pork and turkey processing and marketing to bring branded, value-added products to the global marketplace. The company is a member of the Standard & Poor's 500 Index, Dow Jones Sustainability Indexes, Maplecroft Climate Innovation Indexes, Global 1000 Sustainable Performance Leaders and was named one of "The 100 Most Trustworthy Companies" by Forbes in 2010. The company enjoys a strong reputation among consumers, retail grocers, foodservice and industrial customers for products highly regarded for quality, taste, nutrition, convenience and value. For more information, visit http://www.hormelfoods.com.

About SignalDemand

Companies such as Wal-Mart, Cargill, ConAgra, JBS, Sobeys, Sysco, Teys Brothers, BJs, Farmland Foods and Hormel rely on SignalDemand for immediate and ongoing improvement of financial performance.  SignalDemand's recognition includes being named a Rising Star in Deloitte's Technology Fast 50 for Silicon Valley. The company was also chosen as a "Cool Vendor" in the Gartner's "Cool Vendors in Manufacturing" Report and was the only on-demand pricing company recognized by JMP Securities' "Hot 100" list of private companies.  For more information, please visit www.signaldemand.com.

*SignalDemand is a registered trademark of SignalDemand.

SOURCE SignalDemand