Hornell Brewing Company Introduces Arnold Palmer Hard

Partnership with Rexam brings new alcoholic beverage to market in 24 oz. cans

Oct 17, 2011, 11:14 ET from Rexam

CHICAGO, Oct. 17, 2011 /PRNewswire/ -- The unique combination of half tea and half lemonade was made famous by legendary golfer Arnold Palmer. His namesake beverage is now available in a "spiked" version – Arnold Palmer Hard.

(Photo:  http://photos.prnewswire.com/prnh/20111017/CG87608)

Arnold Palmer Hard is a malt beverage, produced by the Mississippi Brewing Company and distributed by Hornell Brewing Company – parent company of AriZona Beverages. It is made with AriZona brand iced tea and lemonade, and contains five percent alcohol by volume. Launching in 24 oz. cans from Rexam, this refreshing, non-carbonated beverage has 110 calories per 8 oz. serving.

Palmer first brought his beverage to the masses by partnering with AriZona Beverages to make it available in several ready-to-drink packages. The drink's popularity has resulted in the introduction of additional combinations and flavors, and now a version for the alcoholic beverage market.  

"We are pleased to expand our Arnold Palmer beverage brand to include an alcoholic option," said Don Vultaggio, Chairman of Hornell Brewing Company. "Through our continued partnership with Rexam, we are bringing this product to market in our iconic 24 oz. cans, making it even easier for adult consumers to enjoy this unique beverage."

Andre Balbi, president and CEO, Rexam Beverage Can Americas, says, "We're proud to partner with Hornell on this brand extension, delivering exceptional value to our customer by providing a package that is superior in recycling, sustainability and key economics such as filling speeds, distribution and retail display."

Arnold Palmer Hard is currently available in Arizona, Hawaii, Illinois, Indiana, Kentucky, Massachusetts, Michigan, Nevada, New Mexico, New York, North Dakota, Ohio, Oregon and Pennsylvania and will continue to roll out nationally.

About Hornell Brewing Company

Hornell Brewing Company, Inc. was founded in Brooklyn in 1971 by Don Vultaggio and John Ferolito and to this day remains a privately held American business. On the non-alcoholic side, AriZona Beverages USA, which is still owned privately by the Vultaggio and Ferolito families, markets the renowned AriZona iced teas, waters, juices, energy drinks, sports drinks and powdered tea mixes.

About Rexam

Rexam's vision is to be the best global consumer packaging company. We are one of the largest beverage can makers in the world, and a major global player in rigid plastic packaging. We are business partners to some of the world's most famous and successful consumer brands as well as young, entrepreneurial start-ups. Rexam's ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX. To learn more, visit Rexam's website at www.rexam.com.