HotChalk Announces Launch Of Education Index At ASU Education Innovation Summit

SCOTTSDALE, Ariz., April 17, 2013 /PRNewswire/ -- HotChalk, a leader in online education, today announced the release of the HotChalk Education Index report. The HotChalk Education Index is based on the company's analysis of more than 30 billion data points and 25,000 surveys collected during a 90 day window; representing teachers, parents, students, administrators and tutors from every wired country on the planet. The company will publish insights from the HotChalk Education Index quarterly.

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"Understanding our planet's educational intent, from Internet users seeking education outcomes, is revolutionary," explained Edward Fields, HotChalk Chairman & CEO. "The HotChalk Education Index helps education innovators, technologists, publishers and investors understand the online education market with unprecedented scale, depth and precision."

The HotChalk Education Index is based on anonymized education data from the HotChalk Network, a proprietary collection of more than 160 education focused websites, serving more than 200 million pages of free content to 50 million unique visitors from around the world each month. Leveraging behavioral and survey-based data coupled with contextual media technology designed to emulate the human brain, the index provides participants in the education ecosystem unparalleled understanding of education intent on a global scale, while maintaining the precision targeting capabilities to reach individual education intenders at a neighborhood level.

"Disruptive innovation can transform our education system from a set of missed opportunities for far too many students to a source of solutions and strength," said Michael Horn author of the acclaimed bestseller, Disrupting Class. "Disruptive innovation across the global education ecosystem will be driven in part by the answers to questions we are now able to ask with technologies like the HotChalk Education Index."

HotChalk will release the HotChalk Education Index quarterly providing data driven insights and surveys on topics including, free vs. paid education content; education technology efficacy; educator technology adoption rates; student access by geography; subject matter consumption rates; and more. The Index will be available for custom research projects beginning in Q/3/2013.

"I'm pleased that HotChalk selected the Arizona State University Education Innovation Summit to launch The HotChalk Education Index," said ASU President Michael M. Crow. "This decision reflects the growing recognition of the Summit as a forum for innovators, technologists, and companies working to improve education on a global scale."

For more information, visit www.educationinamerica.com. Follow us on Twitter @ HCEduIndex

About HotChalk
Founded in 2004, HotChalk is the leading provider of free education content on the Internet and a turnkey technology and services provider to traditional non-profit universities serving students on a global scale. The HotChalk mission is to make meaningful education outcomes available to everyone, everywhere. To learn more, visit HotChalk.com.

About The Innosight Institute
Innosight Institute is a nonprofit think tank founded on the theories of Harvard Professor Clayton M. Christensen. By shaping the national conversation through its research, writing, and speaking, it leverages the transformational power of disruptive innovation to solve society's most pressing problems--with a current focus on education and health care. For more information, visit http://www.innosightinstitute.org.

About ASU GSV EdInnovation Summit
The ASU GSV EdInnovation Summit is a three-day convergence of education industry leaders and policymakers.  The conference sells out annually, with record setting attendance in 2013 exceeding 1,400 attendees. Participants range from established dignitaries to youthful up-and-comers — including political leaders, founders and CEOs, venture capitalists, and world-renowned philanthropists. For more information, visit to www.edinnovation.gsvadvisors.com.

Media Contact: Kendra Gallegos
Director of Media Relations
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SOURCE HotChalk