HOTWORX® Launches 2026 "Workouts for Heroes" Campaign to Support Military Women Battling Breast Cancer

Infrared Fitness Franchise Rallies 900+ Studios Nationwide with Limited-Edition Pink Retail, "Honor a Warrior" Dedication Cards and Studio Raffles

NEW ORLEANS, Oct. 1, 2026/PRNewswire/ -- HOTWORX®, the pioneering 24-hour infrared sauna fitness franchise, which recently surpassed 900 open studios worldwide, has launched its annual Workouts for Heroes campaign, a nationwide fundraising initiative running October 1 through November 30. All funds raised will benefit the National Breast Cancer Foundation's (NBCF) Military Women's Patient Relief Fund, which helps cover essential non-medical expenses for military women battling breast cancer.

This year's campaign builds on the momentum of 2025, when HOTWORX members, franchisees and the corporate team raised $63,253.42 for veterans and military women battling breast cancer. Since 2024, HOTWORX's Workouts for Heroes and breast cancer awareness charitable campaigns have raised more than $110,000.

Ways to Give at HOTWORX Studios Nationwide:

• Pink Retail Initiative: HOTWORX is launching limited edition Pink Yoga Towels, Pink Yoga Mats and Pink Yoga Mat Holders. HOTWORX corporate will donate $1 for every Pink Yoga Towel and Pink Yoga Mat sold, plus $0.14 for every Pink Yoga Mat Slap Band.
• "Honor a Warrior" Dedication Cards: Members can donate $5 to dedicate a card to a veteran or breast cancer survivor who is close to their heart.
• Studio Raffles: Participating studios will host their own Workouts for Heroes raffles, with every $1 donated equaling one raffle entry.

Dedication card and raffle donations will be collected through the campaign's official GiveButter page available at givebutter.com/workouts-for-heroes-2026-2027.

"Last year, our members showed us what's possible when an entire fitness community rallies behind a cause. Workouts for Heroes has become part of who we are as a brand," said Stephen P. Smith, Founder and CEO of HOTWORX. "Every towel, every dedication card and every raffle ticket this year goes toward helping military women focus on what matters most during treatment and we're proud to have our members and studios across the country standing with them."

Through the NBCF Military Women's Patient Relief Fund, donations help cover everyday expenses like childcare, lodging and transportation for military women navigating breast cancer treatment, allowing them to focus on their health and recovery.

For more information about HOTWORX and its charitable initiatives, visit hotworx.net. To find your nearest studio, visit hotworx.net/locations.

ABOUT HOTWORX®
Founded in Marrero, La., HOTWORX introduces a groundbreaking fitness program and is one of the fastest-growing franchises worldwide, known for its innovative approach to infrared fitness training. With over 900 studio locations and over 400,000 members, HOTWORX provides members with an immersive, virtual exercise experience that combines the benefits of infrared heat with either 30-minute isometric workouts or 15-minute High-Intensity Interval Training (HIIT) sessions. Using its patented infrared sauna, HOTWORX offers a "3D Training" method, uniquely blending heat, infrared energy, and exercise for a deep, detoxifying workout. Members can conveniently book sessions through the HOTWORX Burn Off app, making fitness accessible and secure.

SOURCE HOTWORX