House of Fraser Announces New Toy Collection by Hamleys

LONDON, Dec. 14, 2010 /PRNewswire/ -- House of Fraser, the premium department store is has introduced a toy collection from Hamleys online at houseoffraser.co.uk. The world's most famous toys store now offers a jam-packed collection that is full of specially selected toys made up of Hamleys own-brand and other favourite toy brands of popular toys and games for customers to purchase from the House of Fraser website.

Founded by William Hamley in 1760, Hamleys currently operates out of its famous flagship store in London's Regent Street, airport stores, online at hamleys.com and a few concession stores in Denmark. The expansion is part of the Hamleys strategy to build a strong presence outside London, both in the UK and internationally.

Hamleys has quickly developed an international reputation for choice, quality and innovation. Almost two and a half centuries later, Hamleys is proud to continue that tradition with toys that provide magic, entertainment and educational value.

True to form, the retailer renowned for its magic, theatre and entertainment will offer an extensive range of toys online at houseoffraser.co.uk. Parents have the opportunity to buy children's Christmas gifts along with thousands of other items which include fashion and homeware.

Among the toys on offer from Hamleys are colour magic pens, jitter ball, easy rider and tube train, a mini basketball set, binoculars and a draughts board game for juniors. The collection boasts toys for boys and toys for girls so friends and family can find something that is suitable for any occasion.

Customers can find Hamleys toys online at houseoffraser.co.uk.

About House of Fraser:

House of Fraser is a department store group with 61 enviable locations across the UK and Ireland and a fully transactional website. As one of the best known names on the high street, House of Fraser has presented customers with an unrivalled nationwide department store for more than 160 years. The company was acquired by the Highland consortium in November 2006 marking the beginning an exciting new chapter in its history. The group has annual sales in excess of 1.25bn pounds Sterling and employs 6,500 House of Fraser staff and 10,000 concession staff through 5 million sq ft of selling space. HouseofFraser.co.uk launched in 2007 and currently boasts over 850 brands and 125,000 individual products.

SOURCE House of Fraser