House of Fraser Launches Dickins & Jones Autumn/Winter 2010 Collection Online

LONDON, Sept. 28 /PRNewswire/ -- House of Fraser has announced the launch of the new Dickins & Jones fashion label debut collection for autumn/winter 10, which is being made available exclusively online.

A quirky but quintessentially British brand, the Dickins & Jones name was inspired by the much-loved Dickins & Jones department store. The flagship store which was based on London's Regent Street was bought by House of Fraser in 1959 and closed its doors in 2006.

Dickins & Jones has launched its new autumn/winter 2010 collection through the House of Fraser website. The debut collection comprises colourful clothing which offers a relaxed approach to dressing. Customers can shop online and purchase bright colours and contemporary printed clothing that is integral to the range. Simple shapes and feminine detailing is at the heart of the Dickins & Jones Clothing designs. Texture is a key feature of the autumn 10 collection with attention to detail seen in the form of vintage-style buttons and intricate ribbon trims.

Familiar and reassuring, the Dickins & Jones label aims to appeal to the discerning female who has her own sense of style. Looking good is important to the Dickins & Jones woman but she's not a slave to fashion trends. With the emphasis on quality and comfort the collection exudes quiet confidence. The clothing range enables busy women to effortlessly build the perfect outfit for almost any occasion - from a dinner party, to lunch with the ladies or even an 'oh so elegant' supermarket dash.

House of Fraser shoppers can buy the key pieces from the Dickins & Jones collection online. These include a stunning beige textured coat with faux fur collar, the essential check duffle coat, a bright A-line wool skirt, and Dickins & Jones dresses in paisley print and a versatile denim shirt dress. A selection of basic long line cardigans, knee length Dickins & Jones skirts and printed tops complete the collection.

About House of Fraser:

House of Fraser is a department store group with 61 enviable locations across the UK and Ireland and a fully transactional website. As one of the best known names on the high street, House of Fraser has presented customers with an unrivalled nationwide department store for more than 160 years.

The company was acquired by the Highland consortium in November 2006 marking the beginning of an exciting new chapter in its history. The group has annual sales in excess of 1.25bn pounds Sterling and employs 6,500 House of Fraser staff and 10,000 concession staff through 5 million sq ft of selling space. HouseofFraser.co.uk launched in 2007 and currently boasts over 650 brands and 125,000 individual products.

SOURCE House of Fraser