Houston Consulting Firm Unleaded Rebrands as PlatinumBlack

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Jul 23, 2025, 10:00 ET

After 25 years, Houston's premiere B2B marketing firm offers integrated strategy, marketing, and creative services under a bold new banner.

HOUSTON, July 23, 2025 /PRNewswire/ -- Unleaded, a Houston-based marketing consultancy that has served B2B clients for 25 years, today announced it has rebranded as PlatinumBlack. This evolution reflects the firm's breadth of capabilities as a growth services firm, providing integrated strategic, marketing, and creative services. The transition marks a new chapter in the company's growth and reinforces its mission to help B2B companies and their people shape better, faster paths to growth.

"Over the past several years, we've expanded our team, our capabilities, and the impact we make for clients across increasingly diverse industry sectors," said Justin Chatigny, chief marketing officer at PlatinumBlack. "Launching PlatinumBlack builds on a history we are very proud of while better supporting our current growth strategy and ambitions. Our brand lives at the intersection of deep strategic insight and pragmatic execution, which are the prerequisites for accelerating lasting growth. We exist to help companies, and our people grow in a way that makes sense for them so they can achieve more than they thought was possible."

Founded in 2000, the award-winning firm has been recognized for its collaborative approach with, and understanding of, B2B companies operating in highly technical sectors including energy, manufacturing, cleantech, engineering and construction, chemicals, professional services, technology, and private equity. PlatinumBlack emphasizes its end-to-end growth consulting capabilities—delivering not only strategy but the execution required to bring it to life.

The name "PlatinumBlack" draws inspiration from a finely powdered form of platinum known for its catalytic properties—an accelerant that sparks transformation. This concept parallels the firm's role as a force multiplier for its clients.

"From day one, I've been struck by the entrepreneurial fire at this firm—sharp, hungry people who live to uncover the insights others miss and make work that sings," said Erin Eby, executive creative director. "This rebrand doesn't reinvent us; it reveals us more clearly, so the businesses and people we're built to serve can find us—and the real fun can begin."

ABOUT PLATINUMBLACK

PlatinumBlack provides tightly integrated go-to-market strategy, marketing, and creative services that help companies accelerate their growth. For 25 years, PlatinumBlack has helped highly technical, B2B companies achieve real, material results by uncovering their unique value—and then guiding them to their destination. Based in Houston, TX, PlatinumBlack supports clients wherever we're needed, including global marketing efforts across North America, Europe, Asia, and the Middle East.

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