How Can Social Media Help to Generate Leads?
Apr 25, 2012, 07:39 ET
SHEFFIELD, England, April 25, 2012 /PRNewswire/ --
Need help generating leads using social media? VOICE Marketing has outlined some useful tips to help make the most of Facebook, Twitter, and LinkedIn.
While purchasing leads should form an important part of any lead generating strategy, utilising social media to build new contacts can also be potentially rewarding. Not only are a substantial number of prospective clients using social media, but creating a decent online presence requires minimal financial investment.
Still not convinced? Well the facts certainly speak for themselves, as there are currently over 850 million Facebook users, 200 million Twitter users, and 100 million LinkedIn users. Although identifying your online market is one thing, generating solid leads is an entirely different proposition. Therefore utilising the business potential of social networks, especially Twitter, is vital.
Quite simply, every person who follows you on Twitter is a potential customer. By gaining even a few hundred quality followers, you can increase the chances of generating new business contacts. Although this sounds easy enough, creating a strong Twitter and social media presence needs careful work.
The first thing to do is ensure that your biography line and photo project the correct image for your business. Early impressions are crucial, so it is important to inform your followers without giving them a sales pitch. The next step is to follow people within your target audience. This will enable your business to make some important connections, while increasing your chances of gathering new leads.
Social media has become an important factor in creating a personality for your company. This can be particularly significant in the financial services industry where trust can be vital. By even allowing customers to see the faces of someone that they may be going into business with may make the difference when creating a new lead.
But the best advice that VOICE can offer to firms looking create more business contacts is to stop wasting money. B2B lead generation is an investment, and should therefore be measured as an investment. So whether you are purchasing leads or generating them via social media, the best marketing strategy is to follow up each new connection by offering useful information to prospective customers.
For additional help and advice, please visit the VOICE Marketing website.
Notes to Editor
The philosophy of VOICE group is to provide a cost effective outsource solution. Located in Sheffield, the company combines over 50 years of telemarketing experience to offer award-winning services. Specialising in client/staff retention, multiple leads generation, management and service, VOICE also has successful sector experience gained from a range of clients in finance, business, telecoms, utilities and publishing.
SOURCE Voice Group
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