How Far Will Red Bull Cans Take University Students Across Europe?

Red Bull Can You Make It? Seeks Applications for U.S. Teams to Compete In European Adventure Using Only Red Bull Cans as Currency

Jan 11, 2016, 14:52 ET from Red Bull

SANTA MONICA, Calif., Jan. 11, 2016 /PRNewswire/ -- American college students with an up-for-anything attitude and a sense of adventure can apply for Red Bull Can You Make It? 2016. This unique competition isn't just about crossing the finish line, it's all about the journey. Teams will travel more than 600 miles in one week before reaching the final destination, using nothing but Red Bull cans as currency. The application period is open now through Sunday, February 14, 2016.

On April 12, 2016, the 165 selected teams from across the globe will depart from one of the five Starting Points in EuropeBarcelona, Florence, Berlin, Edinburgh or Prague. Each team will hand over their worldly possessions - cash, cards and personal phones - and have one week to make it to a dazzling destination.  Along the way they will exchange only cans of Red Bull for everything they need on the journey – food, a place to sleep, transportation to the next location and other adventures that will make the experience truly epic. Teams will create their own path by visiting Checkpoints in European cities (where they will be tasked with Body & Mind Challenges), completing as many tasks of an Adventure List as possible, and posting photos and videos that build support among their passionate followers. Score is based on the Checkpoint Challenges, Adventure List tasks and Social Following achieved.

Can cans really get a humble team of university students across a continent? They can. In the last Red Bull Can You Make It? 100 teams managed to live the experiences of a lifetime, from getting tickets to a Champions League match to catching a ride on a private jet. 

Here's how to apply: A team of three friends, current university students, must create a one-minute-long video explaining why they should be chosen and submit it at no later than February 14, 2016.  Applicants are encouraged to share their love of adventure, smarts, and sense of humor – all the attributes that will make them stand out as the perfect choice to master Europe with nothing more than cans of Red Bull and irresistible charm. 

The selected teams must then rally support, as the finalists will be chosen through votes from each country.  After the voting period ends, a panel of judges will select the winners from those finalists. They will then travel to one of the five Starting Points in Europe to begin their adventure, which will take them far from home, but bring them closer together.

Visit for all the details – entries must be submitted by February 14, 2016.  Read first-hand accounts from previous US teams at

A daily program on Red Bull TV will follow the stories as these students take on the adventure of a lifetime.

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