How Small Businesses Can Use Budget-Friendly QR Codes in their Marketing

NEW YORK, Sept. 15, 2016 /PRNewswire/ -- When Quick Response codes, otherwise known as QR codes first rose in popularity, small businesses were quick to explore the marketing opportunities these codes had to offer. While QR codes have the potential to enrich the product experience and provide consumers real value, marketers have hesitated to embrace this technology.

In an effort to help marketers better understand how QR codes bridge the gap between print and online media, PR Newswire's Small Business PR Toolkit contributing author Kristen Gramigna provides clever ways these codes can spice up your marketing. In her latest post, Gramigna suggests QR codes be:

• Actionable. Ensure the QR codes are interactive and elicit a response or action. Don't include QR codes just for the sake of using them. They should provide real value and add to the user experience.
• Mobile. Don't make the mistake of linking a QR code to a desktop site. QR codes are an innately mobile experience so the content you want viewed must be mobile-friendly from the start.
• Creative and unique offers.  Differentiate yourself and reach people in new ways by providing a one-of-a-kind offer to your consumers. If you want higher levels of engagement from consumers, don't promote an offer that doesn't deliver on the promise.

For further discussion on QR codes as a cost-effective marketing tactic, read Gramigna's complete article, "Use QR Codes to Spice Up your Marketing," here.

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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