How to get a happy, healthy buzz this holiday season: New survey reveals that Philips Sonicare brushers have a lot to smile about

STAMFORD, Conn., Nov. 21, 2014 /PRNewswire/ -- The power of a smile is no secret. From instilling confidence, to creating positive first impressions, a healthy, white smile is something that many people strive to obtain or maintain.  Now, a new survey¹ reveals that, compared to other toothbrush users, more Philips Sonicare power toothbrush users experience satisfying relationships with friends and family members, and perhaps even happier lives in general.  As the #1 dental professional recommended power toothbrush brand in the US, Philips Sonicare provides more brush strokes in two minutes than a manual toothbrush can provide in one month of use.

When you brush your teeth, you expect the obvious results: healthier gums, less cavities, whiter teeth. What you probably don't expect is a potential halo effect of more positive life experiences, inspired by the smile your toothbrush gives you. The survey revealed that more Philips Sonicare users cite satisfaction with important personal relationships in their lives. Compared to manual toothbrush users, more Philips Sonicare users said they are very satisfied with their bonds with friends (86 percent versus 69 percent), family members (87 percent versus 73 percent) and significant others (71 percent versus 61 percent).

"Philips is committed to delivering innovation to people in a meaningful way," said Boon Lai, Vice President & Marketing Director for Philips Consumer Lifestyle. "The Philips Sonicare power toothbrush portfolio offers best-in-class technology, which gives people even more reasons to smile." 

This holiday season, consider giving the gift of a healthy, white smile to friends and family with a Philips Sonicare power toothbrush. The top-of-the-line Philips Sonicare DiamondClean power toothbrush upgrades any oral care routine by whitening teeth in just one week and improving gum health in two. In addition to a unique charging glass and USB travel case, it is now available in white, black and pink!

To keep up with the latest Philips Sonicare innovations and find the best power toothbrush for everyone on your holiday gift list, visit Sonicare.com and become a fan on Facebook.

¹ Braun Research conducted a nationally representative telephone survey of 1,010 adults 18+ during November 6-12, 2014. National margin of error is +3.1 percentage points on the 95% confidence level.

About Royal Philips:

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people's lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2013 sales of EUR 23.3 billion and employs approximately 112,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.

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SOURCE Royal Philips