HSN and Universal Pictures Partner to Create Innovative Multi-Channel Shopping Experience for Snow White and the Huntsman

ST. PETERSBURG, Fla., March 27, 2012 /PRNewswire/ -- It was announced today that HSN, the leader in multi-channel retail, has partnered with Universal Pictures to create a compelling and unique marketing partnership that entertains HSN's extensive customer base, engages new consumers and drives excitement to see one of the most anticipated films of the year, Snow White and the Huntsman.  The 24-hour HSN event will take place on Wednesday, May 30, across all of HSN's platforms, including TV, HSN.com and HSN mobile.

Snow White and the Huntsman, starring Kristen Stewart, Oscar® winner Charlize Theron and Chris Hemsworth opens nationwide on June 1.

With the release of the Snow White and the Huntsman-inspired collection, HSN continues to reinvent and reenergize retail by allowing consumers the opportunity to experience the film and engage in a flight of fantasy in a personal way – via bold and imaginative HSN products customized for "her".  Top HSN designers will bring the movie to life with a curated assortment of exclusive products reflecting the spirit of the film.

"HSN has evolved into an entertainment channel that goes beyond providing a platform for commerce.  At our core we are storytellers and entertain our customers with engaging content and unique retail experiences," said Bill Brand, EVP of Programming, Marketing and Business Development.  "The partnership with Universal Pictures for Snow White and the Huntsman plays a key role in elevating awareness and relevance for the HSN brand.  It is an important component to our Entertainment Strategy."

The multi-platform HSN event will include exclusive collections that were directly inspired by the film.  HSN's creative directors were given a once-in-a-lifetime look behind the scenes that awed and inspired.  High-end jewelry, fashions and home accessories including exclusive pieces from Hutton Wilkinson, Loree Rodkin, and Heidi Daus, will be available for sale.  Designers Ranjana Khan, Adrienne Landau, and numerous others will also have styles that highlight the film's iconic costumes playing into the overarching movie theme of beauty and power.

"HSN is the perfect partner to bring the look and feel of Snow White and the Huntsman to life through fashion and lifestyle items inspired by the film," said Stephanie Sperber, President, Universal Partnerships & Licensing.  "We know this 24-hour event featuring unique clothing, jewelry and accessories alongside Snow White and the Huntsman footage will build anticipation for the film's opening on June 1."  

Shop the collection on May 30.

Special features, videos and community boards may be found at www.HSN.com/snowwhiteandthehuntsman.

About Snow White and the Huntsman:

In the epic action-adventure Snow White and the Huntsman, Kristen Stewart plays the only person in the land fairer than the evil queen (Oscar® winner Charlize Theron) out to destroy her.  But what the wicked ruler never imagined is that the young woman threatening her reign has been training in the art of war with a huntsman (Chris Hemsworth) dispatched to kill her.  Sam Claflin joins the cast as the prince long enchanted by Snow White's beauty and power.

The breathtaking new vision of the legendary tale is from Joe Roth, the producer of Alice in Wonderland, producer Sam Mercer (The Sixth Sense) and acclaimed commercial director and state-of-the-art visualist Rupert Sanders.  www.snowwhiteandthehuntsman.com

About HSN:

Headquartered in St. Petersburg, FL, HSN is a leading interactive multi-channel retailer, offering a curated assortment of exclusive products and top brand names to its customers.  HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience.  At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, Fashion/Accessories, and Electronics.  HSN broadcasts live to 96 million households in the US in HD 24/7 and its website - hsn.com - is a top 10 most trafficked e-commerce site, featuring more than 16,000 product videos.  Mobile applications include HSN apps for iPad, iPhone and Android.  HSN, founded 34 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI).  For more information, please visit HSN.com, or follow @HSN on Facebook and Twitter.

About Universal Partnerships & Licensing

UP&L oversees Universal's consumer product licensing, film and home entertainment promotions, and all corporate alliances for Universal's theatrical, home entertainment, theme parks and stage productions.  This dedicated division is also responsible for monetizing the Studio's vast library of films and characters through licensing, branding and marketing opportunities. UP&L is part of NBCUniversal.  NBCUniversal is one of the world's leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience.  NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks.  Comcast Corporation owns a controlling 51% interest in NBCUniversal, with GE holding a 49% stake.

SOURCE HSN