HSN Announces Exciting New Partnership With The World's Most Successful Female Recording Artist Mariah Carey

MARIAH TO LAUNCH LIFESTYLE BRAND EXCLUSIVELY ON HSN ON THE HEELS OF ANNOUNCING PREGNANCY

TUNE IN TO HSN ON NOVEMBER 29

Oct 29, 2010, 12:36 ET from HSN

ST. PETERSBURG, Fla., Oct. 29 /PRNewswire/ -- HSN, a leading multichannel retailer, announced today a partnership with world renowned and Grammy-award winning superstar Mariah Carey for the exclusive launch of her lifestyle brand on November 29.  The announcement comes just days after Mariah shared the news that she is expecting a child.  On Cyber Monday, Mariah will debut on HSN an exclusive collection of jewelry and footwear, as well as a limited-edition fragrance.  This exciting new launch follows the recent introduction of her holiday album "Merry Christmas II You," which premiered on the network on October 20 as part of an exclusive CD/DVD bundle and will also be available on HSN throughout the holiday season.  

"I am always eager to push my creativity into new directions," said Mariah Carey.  "After meeting Mindy Grossman, I jumped at the opportunity to develop my own collection of shoes and baubles, and to enhance my fragrance offering."

"We are thrilled to launch on HSN a lifestyle brand that captures Mariah's creative sensibility as well as the different facets of her life," said Mindy Grossman, CEO of HSN, Inc.  "From the moment we met her, there was a great connection and a shared passion for beautiful products and entertaining experiences.  This lifestyle collection is a reflection of her unique personal style."

Items from the premiere collection include:

  • Jewelry: Stylish with a feminine flair, Mariah's intricate jewelry designs speak to her love of pave detailing and colorful stone accents. Highlights include a pave-set initial pendant that hangs from a delicate stone-by-the-yard chain and crystal accented, butterfly earrings, available in pink or blue hues. Prices range from approximately $39.99 to $199.95.
  • Footwear: In an assortment of colors and unique design styles, Mariah's footwear collection includes rhinestone encrusted sandals and quilted winter boots. Other highlights are right on trend for the season, including the suede peep-toe boot with a platform wedge and the fur trimmed booties. Prices range from approximately $69.90 to $199.90.
  • Limited Edition Fragrance: Mariah will offer her successful Luscious Pink fragrance in a special limited edition bottle, exclusive to HSN customers.  Additionally, 25 bottles of her Luscious Pink Deluxe Edition Parfum will feature exquisitely detailed, Swarovski Elements crystal-studded butterfly caps, packaged in a gold cosmetic case and available for $275.  Each of these 25 treasured keepsakes will contain a personal note from Mariah herself and will be available on a first-come basis.
  • CD/DVD Bundle: Mariah's highly anticipated holiday album, Merry Christmas II You, will be bundled with a 30-minute exclusive DVD.  Merry Christmas II You contains original material and holiday classics, including a re-record of Mariah Carey's original self-penned #1 Christmas classic "All I Want for Christmas is You," as well as her new single "Oh Santa."  The DVD will feature exclusive behind-the-scenes footage of Mariah recording her second Christmas album, candid interviews and never-before-seen personal photos and festive Christmas videos.  Price of the CD/DVD bundle is $14.95

Mariah Carey is currently scheduled to appear on HSN on Monday, November 29 at 12 a.m., 1 a.m., 8 a.m., 11 a.m., 2 p.m., 5 p.m., 9 p.m. and 10 p.m. (all times ET). More information on the upcoming launch of Mariah Carey's lifestyle collection can be found at www.hsn.com.

About Mariah Carey

Mariah's new holiday CD, Merry Christmas II You, is her 13th studio album and features a selection of traditional yuletide classics + 4 original songs composed by Mariah (including first single "Oh Santa!") and a brand new recording of Mariah's all-time standard, "All I Want For Christmas Is You." Merry Christmas II You follows up her worldwide multi-million-selling Memoirs Of An Imperfect Angel (released September 2009), her multi-platinum E=MC2 (2008), and worldwide 10 million selling The Emancipation Of Mimi (2005). The Emancipation Of Mimi generated three Grammy awards (including Best Contemporary R&B Album), two #1 singles, and countless more honors during its 18-month chart stay. Soundscan's biggest-selling album of 2005, Mimi featured "We Belong Together" (Grammy winner for Best Female R&B Vocal and Best R&B Song) and "Don't Forget About Us," Mariah's 16th and 17th #1 career singles respectively.  They tied one of the most enduring chart records in Billboard Hot 100 history, Elvis Presley's 17 #1's.

Three years later, Mariah surpassed Elvis when "Touch My Body" (from E=MC2) became her 18th #1 Hot 100 hit. "Touch My Body" spent two weeks at the top, Mariah's 78th and 79th cumulative career weeks at #1, which tied Elvis' long-standing all-time high of 79 weeks at #1, as calculated by Billboard.  Mariah is now positioned as the only active recording artist in the 50 years of the Hot 100 (which began in 1958) with the potential to surpass the Beatles' all-time high of 20 #1 hits. The success of E=MC2 brought total sales of Mariah's albums, singles and videos to more than 200 million worldwide, distancing her even further from the pack as the top-selling female recording artist in history.

About HSN

Headquartered in St. Petersburg, FL, HSN is a leading interactive multichannel retailer offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates experts, entertainment, inspiration, solutions, tips and ideas to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty (e.g. M. Asam, Carol's Daughter, Coty, FranBrand, FusionBeauty, Andrew Lessman's Procaps, Lancome, Perlier Beauty, Serious Skin Care, Wei East, ybf Beauty); Jewelry (e.g. Heidi Daus, Grayce by Molly Sims, R.J. Graziano, IMAN Global Chic, michaeLisa, Noir, Amedeo Scognamiglio, Tori Spelling, Signature Statement Serena Williams); Home/Lifestyle (e.g. Nate Berkus, Jonathan Adler, Bissell, Colin Cowie, Dyson, Todd English, GreenPan with Thermolon, Emeril Lagasse, Joy Mangano, MoMA Design Store, Wolfgang Puck); Fashion/Accessories (e.g. American Glamour Badgley Mischka, Curations with Stefani Greenfield, Sam Edelman, Loulou de la Falaise, Chi by Carlos Falchi, Reem by Reem Acra, Diane Gilman, "Timeless" by Naeem Khan, Adrienne Landau, Twiggy); and Electronics (e.g. Canon, Gateway, GE, HP, JVC, Kodak, LG, Sony).

A leader in transactional innovation, HSN is the only retailer offering live streaming video on three screens: TV, which broadcasts live to 95 million households in the US in HD 24/7; hsn.com, which ranks in the top 30 of the top 500 internet retailers and features 15,000 product videos; and mobile. HSN, founded 33 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI).

SOURCE HSN



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