HSN Brings Jonathan Adler's Happy Chic Design Philosophy to Life With an Exclusive New Home Decor Collection

ST. PETERSBURG, Fla., July 14 /PRNewswire-FirstCall/ -- Interactive multichannel retailer HSN announces the exclusive on-air debut of Happy Chic by Jonathan Adler on October 12, 2010. The acclaimed New York- based interior designer Jonathan Adler will launch his new collection of home decor and accessories during HSN's Home Design Event, an annual showcase of the newest fall collections from the network's growing roster of talented and recognizable home designers.

(Logo: http://photos.prnewswire.com/prnh/20070214/CLW048LOGO-b )

(Logo: http://www.newscom.com/cgi-bin/prnh/20070214/CLW048LOGO-b )

"As with all my designs, Happy Chic is a versatile collection meant to be mixed and matched," said Jonathan Adler.  "In partnering with HSN, we have created a unique series of stylishly affordable pieces that I believe will resonate with both new customers and those already familiar with my design aesthetic. There is no place chicer than HSN!"

Happy Chic by Jonathan Adler will bring to life Adler's trademark 'Happy Chic' design philosophy by introducing three signature style concepts. 'Pop' brings together bright, graphic patterns, lacquer finishes and iconic animals and tabletop objects. 'Natural,' is expressed through organic shapes and handcrafted ceramics, while 'Deluxe' evokes Hollywood Glamour through luxurious and polished nickel and platinum finishes. The collection will include a range of products for every consumer's home decor needs from bath, kitchen, tabletop, seating and lighting.

"We are thrilled to offer our customers access to Jonathan's exclusive collection. This collection highlights HSN's unique ability to consistently bring coveted designers to our Home category," said Nancy Caplan, Senior Vice President of Merchandising for HSN. "In working with one of today's top names in interior design, I am confident this collection will appeal to HSN's consumers and Adler devotees alike."

Jonathan will return to HSN again on October 27 and again in November to debut new additions to his Happy Chic line on HSN and www.hsn.com.

About HSN

Headquartered in St. Petersburg, FL, HSN is a leading interactive multichannel retailer offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates experts, entertainment, inspiration, solutions, tips and ideas to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty (e.g. M. Asam, Carol's Daughter, Coty, FranBrand, FusionBeauty, Andrew Lessman's Procaps, Lancome, Perlier Beauty, Serious Skin Care, Wei East, ybf Beauty); Jewelry (e.g. Heidi Daus, Grayce by Molly Sims, R.J. Graziano, IMAN Global Chic, michaeLisa, Noir, Amedeo Scognamiglio, Tori Spelling, Serena Williams Signature Statement); Home/Lifestyle (e.g. Nate Berkus, Bissell, Colin Cowie, Dyson, Todd English, GreenPan with Thermolon, Emeril Lagasse, Joy Mangano, MoMA Design Store, Wolfgang Puck); Fashion/Accessories (e.g. American Glamour Badgley Mischka, Curations with Stefani Greenfield, Sam Edelman, Loulou de la Falaise, Chi by Carlos Falchi, Diane Gilman, "Timeless" by Naeem Khan, Adrienne Landau, Twiggy); and Electronics (e.g. Canon, Gateway, GE, HP, JVC, Kodak, LG, Sony).

A leader in transactional innovation, HSN is the only retailer offering live streaming video on three screens: TV network, which broadcasts live to 95 million households in the US in HD 24/7; hsn.com, which ranks in the top 30 of the top 500 internet retailers and features 15,000 product videos; and mobile via its iPhone application. HSN customers are also able to shop via HSN's live in-flight shopping experience, which launched in late 2009. HSN, founded 32 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI).

About Jonathan Adler:

Jonathan Adler is a design company specializing in decorative home accessories, groovy gifts under $100, and all things cheeky. We are dedicated to bringing style, craft, joy, and a general feeling of grooviness to your home. The Happy Chic aesthetic of Jonathan Adler is punctuated throughout our handcrafted designer pottery, modern furniture, contemporary lighting, and decorative throw pillows. Choose from our novelty needlepoints and groovy graphics, or create your own custom wool pillows and custom wool rugs. Searching for the perfect gift? Our gift guide selection includes guy gifts, girl gifts, housewarming gifts, gifts under $100, and holiday gift guides for every occasion. As a purveyor of happy chic home decor, we maintain a commitment to impeccable craftsmanship and panache to keep your home happy.

SOURCE HSN