HSN, FEED and the U.S. Fund for UNICEF Form New Partnership to Launch FEED Trick-or-Treat Bag to Benefit UNICEF

ST. PETERSBURG, Fla., Sept. 7 /PRNewswire/ -- HSN, a leading interactive multichannel retailer, announces the launch of the FEED Trick-or-Treat bag -- a unique, first-of-its-kind partnership created in conjunction with FEED Projects to benefit the U.S. Fund for UNICEF.  The bag, which features an exclusively designed Jack-o-Lantern image, was conceived to be "the" must-have accessory during the Halloween season.  It is available exclusively at HSN and hsn.com beginning Sept 14 through Halloween, supports UNICEF's global nutrition programs for children around the world – and is also fun and stylish.

(Photo: http://photos.prnewswire.com/prnh/20100907/NY59833 )

(Photo: http://www.newscom.com/cgi-bin/prnh/20100907/NY59833 )

"This partnership is very special to HSN – and it is a cause that our company, customers and employees are proud to support," said Mindy Grossman, CEO of HSN, Inc. "As part of HSN Cares' commitment to helping women and families, we are pleased to launch the FEED Trick-or-Treat bag to provide a child with the necessary nutrition for an entire year."  

The FEED, HSN and the U.S. Fund for UNICEF partnership is part of the "HSN Cares" charitable campaign, which is devoted to helping women and families in need in every community by raising awareness and funds for trusted organizations that support local, national and global causes. HSN is donating 100% of its profits from the FEED Trick-or-Treat bag initiative to support UNICEF. FEED Projects is a pioneering charitable company which uses fashion, especially FEED bags, to raise money for nutrition-related causes around the world.

"FEED is thrilled to be able to join HSN in supporting the iconic Trick-or-Treat for UNICEF campaign by creating the FEED Trick-or-Treat bag to benefit UNICEF.  This bag is what we hope to be an annual program designed to provide nutritional supplements to a child for a year and create a sense of joy and pride for those who carry it," said Lauren Bush and Ellen Gustafson of FEED.

1 Child + 1 Year of Nutrients = FEED Trick-or-Treat Bag to benefit UNICEF

The FEED Trick-or-Treat bag was designed by FEED Projects to support UNICEF's nutrition programs for children and retails for $13.20.  Each bag purchased generates a donation* by HSN to help UNICEF provide one child in the developing world with a year's supply of unique micronutrient powders – a food supplement which provides valuable vitamins and minerals to support a child's overall development and growth.  Consumers who purchase one bag will help UNICEF provide a child in the developing world with an entire year's worth of essential micronutrient supplements.

"This Halloween, as we celebrate the 60th anniversary of Trick-or-Treat for UNICEF, there is a new way to collect treats and help provide life-saving nutrition for children around the world – the FEED Trick-or-Treat bag," said U.S. Fund for UNICEF President and CEO Caryl Stern.  "Thanks to the partnership between FEED and HSN proceeds of the Trick-or-Treat FEED bag will support UNICEF micronutrient programs that will provide children with proper nutrition to ensure they have the best start in life."

The launch of the bag has been timed to coincide with the celebration surrounding the 60-year anniversary of Trick-or-Treat for UNICEF. Nearly $160 million has been raised to improve the lives of children around the world since the inception of this initiative in 1950.

*For each FEED Trick-or-Treat bag purchased at HSN and hsn.com, HSN will donate $3.50 to the U.S. Fund for UNICEF to help support UNICEF's nutrition programs.  No part of the purchase price is tax-deductible.  UNICEF does not endorse any brand or product.  For more information about UNICEF, visit www.unicefusa.org, feedprojects.com, or hsn.com.

About HSN:

Headquartered in St. Petersburg, FL, HSN is a leading interactive multichannel network and retail destination, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates experts, entertainment, inspiration, solutions, tips and ideas to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty (e.g. M. Asam, Carol's Daughter, Coty, FranBrand, FusionBeauty, Andrew Lessman's Procaps, Lancome, Perlier, Serious Skin Care, Wei East, ybf Beauty); Jewelry (e.g. Heidi Daus, Grayce by Molly Sims, R.J. Graziano, IMAN Global Chic, Amedeo Scognamiglio, Tori Spelling, Signature Statement Serena Williams); Home/Lifestyle (e.g. Nate Berkus, Bissell, Colin Cowie, Dyson, Todd English, GreenPan with Thermolon, Emeril Lagasse, Joy Mangano, MoMA Design Store, Wolfgang Puck); Fashion/Accessories (e.g. American Glamour Badgley Mischka, Curations with Stefani Greenfield, Sam Edelman, Loulou de la Falaise, Chi by Carlos Falchi, Diane Gilman, "Timeless" by Naeem Khan, Adrienne Landau, Sharif); and Electronics (e.g. Canon, Gateway, GE, HP, JVC, Kodak, LG, Sony).

A leader in transactional innovation, HSN is the only retailer offering live streaming video on three screens: TV network, which broadcasts live to 93 million households in the US in HD 24/7; hsn.com, which ranks in the top 30 of the top 500 internet retailers and features 15,000 product videos; and mobile via its iPhone application. HSN customers are also able to shop via HSN's live in-flight shopping experience, which launched in late 2009. HSN, founded 32 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI).

About FEED Projects:

FEED Projects is a charitable company with the mission of creating good products that FEED the world.  "FEED Bags" have so far provided funding for over 55 million school meals for children around the world through the United Nations World Food Program.  The FEED Guatemala project was the launch of a new FEED partnership with the U.S. Fund for UNICEF to raise money and awareness for younger children's nutrition programs in Guatemala which began in May 2010. FEED Projects LLC was co-founded by Lauren Bush and Ellen Gustafson.

SOURCE HSN