19 Apr, 2012, 09:00 ET
ST. PETERSBURG, Fla., April 19, 2012 /PRNewswire/ -- HSN, a leading interactive multi-channel retailer, announced today that Anne Martin-Vachon has been appointed Chief Merchandising Officer, effective May 14, 2012. This addition of a seasoned brand building and product development executive further enhances the Company's executive team consistent with its commitment to establish HSN as the premier destination for retail and brand innovation. Ms. Martin-Vachon will oversee HSN's merchandising and planning teams and report directly to Mindy Grossman, Chief Executive Officer of HSNi.
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In her role as Chief Merchandising Officer, Ms. Martin-Vachon will oversee the product development, assortment, pricing, category expansion and merchandising of HSN brands across all product categories. In addition, she will be responsible for the overall merchandising strategy, development of new product offerings and brand partners as well as work closely with HSN's executive team to determine investment opportunities to expand and complement HSN's diverse merchandise assortment. She will also work on developing packaging and pricing designed to deliver significant growth and profitability to the Company and fresh experiences to customers.
"With robust television and digital video platforms, HSN is uniquely positioned to launch new brands, expand established brands into new categories and bring first-of-their-kind products to market," said Mindy Grossman, Chief Executive Officer for HSN, Inc. "The addition of Anne's proven merchandising and product development expertise across mass market, specialty and luxury brands will be essential in our ongoing effort to expand our portfolio of differentiated brands and assortment of innovative product to continually engage our customers."
Ms. Martin-Vachon joins HSN from Nordstrom, Inc. where she served as the Chief Marketing Officer responsible for all marketing, visual merchandising and marketing operations for Nordstrom, Nordstrom.com and Nordstrom Rack. In this role, she is credited with growing Nordstrom's new customer file. Prior to joining Nordstrom, Inc., Ms. Martin-Vachon was President and CEO of the international beauty and skincare company Lise Watier Cosmetiques, Inc. where she oversaw all aspects of the company including product development and operations. Before Lise Watier Cosmetiques, Inc., she was the Chief Marketing Officer at Bath & Body Works, LLC. Ms. Martin-Vachon started her career at Procter & Gamble where she spent over 20 years and held a variety of positions in beauty, global cosmetic innovation and branding for numerous household and personal care brands in the P&G portfolio.
She earned an MBA in Marketing and International Business from McGill University and a bachelor degree from the University of Quebec.
HSN, Inc. (Nasdaq: HSNI) is a $3 billion interactive multi-channel retailer with strong direct-to-consumer expertise and operates two business segments, HSN and Cornerstone. HSNi offers an innovative, differentiated retail experience on TV, online, via mobile, in catalogs, and in brick and mortar stores. HSN delivers a curated assortment of exclusive products and top brand names, and broadcasts live 24 hours a day, seven days a week, 364 days a year, reaching approximately 96 million homes. HSN.com is a top 10 most trafficked e-commerce site that creates a unique experience by leveraging content, community and commerce. In addition, HSN is an industry leader in transactional innovation, offering services such as HSN Shop by Remote®, the only service of its kind in the U.S.; mobile applications, including HSN apps for iPad®, iPhone®, Android™; and HSN on Demand®. Cornerstone is comprised of leading home and apparel lifestyle brands, including Ballard Designs, Frontgate, and Garnet Hill. Cornerstone operates eight separate e-commerce sites, distributes more than 275 million catalogs annually, and has 20 retail and outlet stores.
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