ST. PETERSBURG, Fla., June 17, 2011 /PRNewswire/ -- HSN, a leading interactive multichannel retailer, announced today that Arthur Lewis has been appointed Senior Vice President of Merchandising, Digital Commerce, effective June 27. Mr. Lewis will report directly to Jill Braff, Executive Vice President of Digital Commerce for HSN.
Mr. Lewis will oversee HSN's cross-channel merchandising strategy on hsn.com, mobile and tablet platforms. He will also leverage his extensive digital background to grow all brands and categories of business, including online product exclusives and category expansions.
"Arthur's in-depth experience in building brands as well as his keen understanding of the changing commerce space will be invaluable to HSN," said Jill Braff, Executive Vice President of Digital Commerce for HSN. "His appointment underscores our commitment to transforming our digital business to robust intersections of content, community and commerce, defined for individual screens and customized for consumers who use them."
Prior to joining HSN, Mr. Lewis was the General Merchandising Manager for private sale site HauteLook. Previously, he spent eleven years at GAP, Inc., where he last served as Senior Vice President of Adult Merchandising for the Old Navy Division. He has also held positions at Bloomingdale's and Saks Fifth Avenue.
Headquartered in St. Petersburg, FL, HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty (e.g. M. Asam, Benefit, Carol's Daughter, Coty, Elizabeth Arden, Signature Club A, Andrew Lessman, Lancome, My Life Mary J. Blige, Perlier, Serious Skin Care, Stila, Wei East, ybf Beauty); Jewelry (e.g. Heidi Daus, Iris Apfel, R.J. Graziano, Rarities: Fine Jewelry with Carol Brodie, Amedeo Scognamiglio, Tori Spelling); Home/Lifestyle (e.g. Jeffrey Banks, Nate Berkus, Bissell, Colin Cowie, Dyson, Easy Exotic by Padma Lakshmi, Todd English, Emeril Lagasse, Happy Chic by Jonathan Adler, Joy Mangano, MoMA Design Store, Wolfgang Puck); Fashion/Accessories (e.g. American Glamour Badgley Mischka, Joan Boyce, Curations with Stefani Greenfield, Libby Edelman, Sam Edelman, Chi by Carlos Falchi, Diane Gilman, IMAN Global Chic, "Timeless" by Naeem Khan, Twiggy LONDON, Sharif, Serena Williams Signature Statement); and Electronics (e.g. Sony, Kodak, Acer, Olympus, GE, Panasonic).
A leader in transactional innovation, HSN is the only retailer offering live streaming video in HD on three screens: TV, online and mobile. HSN broadcasts live to 96 million households in the US in HD 24/7 and its website — hsn.com — is a top 10 e-commerce site, featuring more than 15,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 34 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI).