HudsonLake Appoints Quinton Crenshaw as President, Elevates Executive Leadership Team as MikeWorldWide Integration Accelerates

Kim Cerda and Sue Garman named to HudsonLake's executive leadership team; Jared Engeset named head of labor communications

DALLAS, Sept. 23, 2026 /PRNewswire/ -- HudsonLake, a MikeWorldWide (MWW) company, today announced key executive leadership promotions designed to accelerate its growth, expand its global capabilities and deepen its integrated service offerings.

Quinton Crenshaw has been elevated to president of HudsonLake, assuming full executive oversight and strategic direction of the firm from its Dallas hub. Joining Crenshaw on HudsonLake's executive leadership team (ELT) are Kim Cerda, elevated to executive vice president, organizational change & transformation practice lead, and Sue Garman, named executive vice president, workforce engagement & advocacy practice lead. Additionally, Jared Engeset has been appointed senior vice president, head of labor communications, scaling the firm's specialized labor capabilities across the broader MWW global network.

The leadership appointments reflect the next phase of operational alignment following MWW's acquisition of HudsonLake in May 2026, uniting HudsonLake's 25-year legacy in organizational transformation, labor communications and workforce engagement with MWW's global public relations and corporate reputation footprint. The expanded leadership structure also strengthens HudsonLake and MWW's growing presence in the Dallas-Fort Worth market, where the firm has counseled major regional and global enterprise clients including Toyota, 7-Eleven, American Airlines, Children's Health and Halperin Park. 

"When we partnered with HudsonLake, we set out to build an agency model designed for where reputation is going—built from the inside out," said Michael Kempner, founder and CEO of MikeWorldWide. "Quinton's strategic clarity and executive leadership over the last decade have been vital to HudsonLake's success. As president, he is uniquely equipped to lead the firm into its next chapter alongside Kim, Sue and Jared, whose collective expertise positions our combined network to deliver unmatched value to clients navigating complex organizational dynamics."

Crenshaw, who is based in Dallas and previously served as executive vice president, brings a decade of leadership at HudsonLake and extensive expertise advising Fortune 500 executives across North Texas and nationwide on complex corporate communications, internal change and brand transformation.

"Stepping into the role of President at such a pivotal moment in HudsonLake's history is an incredible honor," said Quinton Crenshaw, president of HudsonLake. "Over the past 25 years, our team has built deep, trusted partnerships with clients facing their most critical organizational challenges. By combining our specialized workforce expertise with MWW's scale and multi-channel reach, we are unlocking extraordinary new opportunities for our clients, our culture and our people."

In their new ELT roles reporting to Crenshaw, Cerda and Garman will drive HudsonLake's core advisory practices firm-wide through its high-touch model—prioritizing client excellence, leading high-impact engagements, fostering upstream integration across MWW, and accelerating new business opportunities.

Engeset, who has spent over a decade building HudsonLake's premier labor communications offering, will now lead the combined practice across both firms, partnering closely with MWW's leading corporate reputation practice.

"Workforce dynamics and labor communications have become central to overall corporate reputation," said Jared Engeset, SVP, head of labor communications. "I am thrilled to take on this expanded role as we bring our specialized labor capabilities to a broader global stage, providing clients with the deep insights and strategic support required in today's evolving business landscape."

Today's announcements mark a seamless evolution in HudsonLake's organizational structure, ensuring complete continuity across account leadership while expanding client access to full-service public relations, digital innovation, AI-driven insights and comprehensive corporate reputation solutions.

About MikeWorldWide (MWW)

MikeWorldWide (MWW) is a leading independent integrated public relations agency, known for its reputation-first, culturally relevant approach. With over 200 professionals across North America, EMEA, and LATAM, MWW helps brands earn trust, stay relevant, and deliver real business results. The agency delivers data-driven and AI-powered campaigns across corporate communications, brand marketing, crisis management, and digital strategy - serving clients in technology, healthcare, financial and professional services, consumer goods, and sports and entertainment. Employee-first and impact-driven, MWW turns insights into influence and reputation into measurable results. For more information, visit www.mww.com / Instagram / LinkedIn

About HudsonLake 

HudsonLake is a premier strategic communications firm, specializing in organizational transformation and workforce communications. With a team of senior professionals in markets across Washington, D.C., Dallas, Los Angeles, New York and the Pacific Northwest, the firm is known for its hands-on approach and expert, senior-level counsel to manage complex, multi-faceted and highly sensitive organizational initiatives. Boasting a full suite of strategic communication and creative services, HudsonLake serves clients from Fortune 50 corporations to regional healthcare providers, industry associations and non-profit organizations throughout the United States. The firm's creative projects have consistently earned accolades from renowned organizations including MarCom and Hermes. For more information, visit HudsonLake.com and follow on LinkedIn/ Facebook/ Instagram.

SOURCE MikeWorldWide