Hugo Naturals Gets a New Face for the Future

Handcrafted natural organic body care products debut new packaging for 2011

Mar 10, 2011, 10:46 ET from Hugo Naturals

CHATSWORTH, Calif., March 10, 2011 /PRNewswire/ -- Hugo Naturals, a premier manufacturer and marketer of luxurious, handcrafted, natural personal care products, announces the debut of its new look. Beginning today, the brand will feature new packaging across its entire pure-enough-to-eat skincare range, updating its appeal and helping the products to stand out more in stores. Most importantly, what's inside the package hasn't changed! Hugo Naturals products are still the incredible pure and luxurious recipes consumers have loved for years.  

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"We used the invaluable input of our consumers and retail partners to make the packaging more impactful and more visible on the shelf," said Debra Saavedra, co-founder of Hugo Naturals. "The key design objective was to illustrate the handcrafted pure, natural luxury that the Hugo Naturals brand represents, and the design and color palette were created accordingly with great attention to every detail."

Hugo Naturals has always operated under the guideline that what you put on your body is as important as what you put in it. As such, the deep, lush brown background and green leafy accents depict Hugo Naturals' earth-friendly dedication and honesty, as well as its novel natural ingredients that are hand-selected from around the world. The design also pays homage to the rich background that Hugo Naturals Co-Founders Hugo and Debra Saavedra have in organic farming. The butterfly on the Hugo Naturals logo symbolizes transformation, a nod to Hugo and Debra's personal mission to transform and enhance the lives of all people involved with Hugo Naturals, from their consumers to their company team members. Distinctive color bands denote each delicious scent, making it easy for consumers to identify their favorites. The package containers remain transparent in order to show the purity of every product, another point of difference to consumers.    

Perhaps most importantly, the packaging will now communicate Hugo and Debra's brand promise since the company's inception just a few short years ago: "Our passion is to enhance people's lives by making the safest, most natural and luxurious body care available." This tagline will appear on every product, along with the guarantee that no harmful ingredients are ever used: "Never Any: parabens, phenoxyethanol, SLS, PEGs, propylene glycol, petroleum products, artificial colors or synthetic fragrances. Gluten- and soy-free. Vegan. No Animal Testing." These claims are further supported by the use of cruelty-free and recyclable packaging seals. The packaging also boasts a gluten-free seal from the Celiac Sprue Association, making Hugo Naturals the only personal care brand to receive the certification.

Hugo Naturals products are available at select specialty food and independent health and beauty retail channels throughout the North America and around the world.

About Hugo Naturals

Hugo Naturals is a rapidly growing manufacturer and marketer of premium natural personal-care products located near Los Angeles, Calif. All Hugo Naturals products are pure, natural luxury—artisanal, handcrafted body care made from the highest quality natural ingredients. Founded by Hugo and Debra Saavedra, the company's passion is to enhance people's lives by making the safest, most natural and luxurious body care available. The company has grown revenues more than 50 percent per year since its inception four years ago. The product range includes more than 150 SKUs in such categories as soaps, body and hand lotions, hair-care products, face and body scrubs, baby-care products, and others. They are sold primarily in specialty food and independent health and beauty retail channels. To learn more about Hugo Naturals products, please contact Creative Media Marketing at (212) 979-8884 or visit

SOURCE Hugo Naturals